Even the most aggressive advertising or SEO campaign is useless if you don’t have a website which converts visitors into leads for your firm. At Zola Creative, we offer a plethora of interactive tools which encourage prospective clients to contact your firm. As a member of the Zola Creative family, you’ll have full access to the following features:
Online Consultation Request
Many visitors come to your website on weekends or during the evening hours when your office is closed. Do you have a way for them to schedule an initial consultation with your firm and ensure that you don’t miss out on any new business opportunities? Our online consultation request allows your firm to collect these leads around the clock. All submissions are emailed to the firm, and also stored in Site Manager and WordPress with advanced visitor tracking information, allowing you to follow-up with the visitor right away.
Special Reports
This Zola Creative feature allows firms to post white papers or informational articles for site visitors. Prior to viewing the entire report, prospects and clients must first enter in some basic contact details at which point the report becomes immediately accessible. This allows attorneys to follow up with all interested parties.
Newsletter Management System*
The Zola Creative Newsletter Management System makes it a breeze to send professional newsletters and email notices to colleagues and clients. A website visitor can easily subscribe to your e-newsletter by simply submitting his email address on your site. This is a great tool for prospective clients who are not yet ready to schedule an initial consultation but still want to receive more information and updates from your firm. Available for an additional charge.
Password Protected Pages
You can easily convert any page into a password protected page, meaning that site visitors must enter in a username and password prior to seeing the information. Firms often use these pages to house client resources or information for fellow advisors. Although these pages are not visible to all, they can be a powerful marketing tool and encourage website visitors to contact you so that they too can receive this limited access.
*Exclusively for Zola platform websites