Websites for Estate Planning Lawyers
Our ties to the estate planning community have always been strong. Ten years ago, we were founded by an estate planning attorney; in fact in our early days, we worked almost exclusively with trusts and estates firms, partnering with major estate planning and elder law associations across the country. While we now work with firms specializing in just about every area of law, our unique insight into the running of an estate planning practice, and the tools necessary to market it, has led us to become a leader of estate planning websites.
Our online marketing system was developed to help attorneys just like you educate your community and spread the word about the invaluable services that you provide. The sites we develop aren’t just pretty graphics, they feature compelling content and interactive tools which empower you to effectively educate and engage prospective clients.
An Exclusive Content Library
Including quality content on your website is one of the best ways to educate site visitors and get your name out in the local community. Over the past few years, we’ve invested a great deal of time building a library filled with a wide array of estate planning copy to help our clients build a more inclusive web presence. This professionally-written material can be easily edited or used “as-is.” Our library features content on the following estate planning topics:
- Estate Planning Overview
- Asset Protection
- Business Succession Planning
- Elder Law
- Estate Litigation
- Estate Planning with Wills
- Estate Planning for Non-Traditional Families
- Estate Tax Planning
- Utilizing Family Limited Partnerships as Part of Your Estate Plan
- Guardianships for Seniors
- Gun Trusts: Targeted Estate Planning
- Medicaid Planning
- Pet Trusts
- Planning for Children
- Probate / Estate Administration
- Trusts & Estate Planning
- Veterans Benefits
In addition to our practice area and FAQ content included in our standard library, we offer custom authoring solutions for firms that prefer a more custom content strategy.
Dynamic Content Strategies. Long-Term Success.
For attorneys looking to develop a dynamic content strategy to strengthen their web presence and increase visibility, we’re pleased to offer Insight in Motion. This comprehensive library features hundreds of articles on a diverse group of legal topics. This content can be easily posted to your firm’s blog or sent out in a monthly e-newsletter, helping you supercharge referrals among clients and colleagues.
Integrated Marketing Tools
When we developed our attorney website system, our main priority was developing an all-in-one online marketing solution for firms. Many of the integrated site tools that we offer were created with small estate planning practices in mind. Below you’ll find a list of some of the resources available to help you get the word out about your estate planning services.
Online Consultation Request
Many visitors come to your website on weekends or during the evening hours when your office is closed. Do you have a way for them to schedule an initial consultation with your firm and ensure that you don’t miss out on any new business opportunities? Our online consultation request allows your firm to collect these leads around the clock. All submissions are emailed to the firm, and also stored in Site Manager and WordPress with advanced visitor tracking information, allowing you to follow-up with the visitor right away.
Newsletter Management System*
The Zola Creative Newsletter Management System makes it a breeze to send professional newsletters and email notices to colleagues and clients. A website visitor can easily subscribe to your e-newsletter by simply submitting his email address on your site. This is a great tool for prospective clients who are not yet ready to schedule an initial consultation but still want to receive more information and updates from your firm. Available for an additional charge.
Estate Tax Calculator*
This interactive tool allows website visitors to calculate their estimated estate tax at the time of death. The calculator is uniquely programmed with the correct Federal Exemptions for upcoming years and takes into account the estimated year of death and appreciation of asset values. This Estate Tax Calculator is designed to encourage site visitors to implement estate tax planning.
Seminar/Event Management System*
If your firm conducts seminars or other events, Zola Creative’s Advanced Seminar Management System offers a variety of features to help you and your staff members efficiently administer the event. This valuable tool allows you to post an unlimited number of seminars. The events may be posted by category allowing clients to easily find seminars that interest them. Visitors have the option to register for these events through your website. Once they have submitted their registration, your firm will receive email notification informing you of this new registration and the registered guest will also receive a confirmation email. By logging into your account, you can easily print registrant lists or export them to Microsoft Excel. To ensure that your website never gets outdated, the Site Manager will automatically remove seminars from your website once they have been held (though registration lists are always accessible via the Site Manager).
Special Reports Feature
Our special reports module allows you to add a report to your website. Prior to viewing the report, website visitors must first submit their contact details. All contact information is then stored within the Site Manager and also emailed to you so you can reach out to the interested individuals at a later date. This tool is a great way to provide informative articles to site visitors while capturing leads.
This advanced document storage and exchange system allows your firm to easily and securely archive clients’ documents and vital information for convenient retrieval by clients, advisors, healthcare providers and authorized heirs and administrators. Accounts can be accessed 24/7 directly through your firm’s website giving your clients peace of mind and ensuring that your firm remains at the forefront of providing premium client service. Learn more about this great feature by visiting legalvault.com.
Password Protected Pages
You can easily convert any page into a password protected page, meaning that site visitors must enter in a username and password prior to seeing the information. Firms often use these pages to house client resources or information for fellow advisors. Although these pages are not visible to all, they can be a powerful marketing tool and encourage website visitors to contact you so that they too can receive this limited access.
*Exclusively for Zola platform websites