Unlike the AM 200 firms, medium sized law practices generally don’t have an unlimited budget or a large in-house marketing team devoted to building a robust website. Unlike very small firms, mid-sized practices have to balance the preferences and ideas of all partners while building a website which showcases the expertise of dozens of attorneys across multiple practice areas. We see our role in helping mid-sized firms strike that balance.
A Dedicated Project Management Team Devoted to Your Success
We know how hard it can be to coordinate a big project like the development of a new website. We take the guesswork out of the process and make sure it is easy and efficient. Before your project gets underway, you will be introduced to your project manager – a seasoned marketing professional who is devoted to your success. This point person will help you every step of the way, from the initial design consultation where they’ll work with you to identify your primary marketing adjectives until the launch of your website and beyond.
A Complete Marketing Arsenal
A website is just one component of a comprehensive online marketing campaign. While most experienced developers can help you develop an attractive site, few can provide you with a complete online marketing toolkit that allows you to streamline all of your online marketing strategies into one user-friendly dashboard. Our Site Manager allows you to edit your website, post blog entries, manage event registrations, share special reports, send e-newsletters to thousands of contacts (available), and even offer clients a secure (and fully branded) client portal to exchange documents and share invoices.
Expertise to Help You Showcase All You Have to Offer
It can be challenging to showcase the expertise of multiple practice groups and dozens of attorneys within one single website. We understand how to build a site which celebrates all of your firm’s many accomplishments and highlights your strengths across several areas of law. Whether we use a single website with a sophisticated navigation structure or develop a main site with several dedicated micro-sites for each of your practice groups, you can be certain that your firm’s web presence will be powerful and effective in resonating with clients and colleagues alike.