SEO for Law Firms

Our Performance Guarantee

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10 KEYWORD PHRASES
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PAGE 1 OF GOOGLE
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…WITHIN 3 MONTHS

Your site will rank on the first page of Google for 10 search phrases within 3 months or you pay nothing more until they do.

Ready to Transform
Your Practice?

Calculate Your Firm's ROI

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We estimate a budget of ${cost} will deliver {selectedNumClients} clients monthly which represents an ROI of {roi}x or ${earnings}.

  • Number of qualified visitors needed: {qualifiedVisitors}
  • Number of prospective client leads: {prospectiveLeads}
  • Percentage of prospective client leads that become clients: {conversionRateToClients}%
  • Monthly Budget: ${cost2}
  • ROI: {roi2}x

Growth of Organic Search Engine Rankings After
Implementation of Zola Synergy SEO Plans

NEW YORK PERSONAL INJURY

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MICHIGAN FAMILY LAW

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THESE GRAPHS ARE INTENDED TO ILLUSTRATE THE GROWTH OF ORGANIC SEARCH ENGINE RANKINGS AT THE OUTSET OF NEW SYNERGY SEO PLANS.

Zola Success Stories

J&Y Law is a premier personal injury law firm with a strong tradition of obtaining superior results. Headquartered in Los Angeles, the firm skillfully and aggressively represents clients throughout the state of California.

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Roeschke Law, LLC is an Arizona-based Social Security Disability law firm that handles all matters relating to Social Security Disability benefits. Lead attorney Kiel Roeschke and his capable team focuses on helping disabled clients obtain the benefits they deserve.

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Timothy Abeel & Associates, P.C. is a successful lemon law and consumer protection firm serving clients throughout Pennsylvania and New Jersey. The firm prides itself on assisting individuals who have purchased defective cars or have been victimized by dealership fraud.

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The Perfect Team to Propel Your Practice

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    Award-winning designs
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    Serving over 1,000 law firms
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    Twice named on Inc. 5000 list
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    100% U.S.-based design and marketing team
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    Founded in 2006
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    Attorney content writers
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    Attorney owned and operated
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    Creators of Zola Suite practice management software

SEO for Law Firms

Did you know

most consumers vet attorneys by looking at their website, online reviews and
other information available on the web?*

magnifier-blue 96%
of people
seeking legal advice use a
search engine
magnifier-red 79%
of consumers
place equal weight on
reviews & personal recommendations

If you want to improve your website’s visibility and generate more leads, Zola Creative’s SEO services can help.

*Sources – National Law Review, October 1, 2015, Moses & Rooth 2015 Google Survey, Smart Insights 2016, 2013 BrightLocal Consumer Review Survey

Get More Clients with SEO
What is SEO?

Strategies, techniques and tactics used to increase website visibility and drive traffic by improving rankings placement in the organic search results section of a search engine results page.

Sample Search Result Page
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The Benefits of SEO

  • A cost effective and sustainable strategy
  • Generates traffic to your site
  • Increases your firm’s local visibility online
  • Increases brand awareness
  • Provides information on how your website is being
    searched for, found and used by prospects, clients
    and/or colleagues.

What are search engines looking for?

  • High quality, original content from a trustworthy, authoritative source
  • Format that is both easily understood and able to be indexed by search engines using their algorithms
  • On-Page Optimization with title tags, header tags, meta tags
  • Schema markup (Back-end coding that gives search engines context for your site’s content)
  • High quality inbound links from external sources (i.e. other websites) that are relevant to your content, practice area and audience

How Does Zola Improve Your Site’s Search Engine Rankings and Increase Your Online Visibility?

01. ON-PAGE OPTIMIZATION
  • Content optimized to incorporate the semantic terms used in your region
  • Your firm’s relevant keywords/terms in website content
  • Custom title tags and meta descriptions to improve your website’s rankings & click through rate
  • Heading tags (H1, H2, H3, etc.) to improve your website’s rankings and page readability
  • Intra-site linking to highlight your site’s important content
02. INTERNET-WIDE VISIBILITY
  • Increased domain authority by attracting highly relevant links to your site
  • Get your firm featured in high-value sites such as Forbes, Huffington Post, Best Lawyers and Entrepreneur Magazine.
  • Paid directory listings such as Justia, Avvo, hg.org, lawyers.com, Nolo (available)
  • Syndication of your firm’s content on credible websites
03. CONTENT GENERATION
  • Initial development of custom practice area content to support SEO plan
  • Ongoing custom content development through blog posts
04. LOCAL OPTIMIZATION AND REPUTATION MANAGEMENT
  • Google My Business Listing set up, claim and personalization
  • Branded search optimization
  • Ongoing management
  • Yext account to create name, address and phone (NAP) consistency for local listings
  • Google Search Console set up
  • Custom site coding to highlight businesses physical location
  • Software to assist in the generation of local reviews used in local results
  • Firm notifications of new reviews
05. CUSTOM MONTHLY REPORTING
  • Traffic reporting
  • Rank reporting
  • Lead tracking
  • Available phone call tracking with tracking number

Invest in Content

Investing valuable time into curating legal content for your firm’s website is essential in improving your firm’s online visibility and driving more traffic to your website. A blog article written over five years ago for a Michigan elder law attorney has maintained a top spot for “how to pay for nursing home care with social security” and driven over 50,000 visitors to his website. Zola’s SEO plan generates custom content that is relevant to your firm’s practice area(s) and provides exposure to your firm for years to come.

Recognized Leader in Legal Marketing

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