SEO for Estate Planning Lawyers
At Zola, we know that estate planning lawyers operate in a highly competitive environment. With our law firm SEO and marketing services, you can better position your firm to stand out and grow.
Our expertise in digital marketing and passion for innovative technologies are fundamental to our law firm SEO and marketing services. Our mission is to help you attract new clients to your estate planning practice.
Zola Creative: Cutting-Edge Client Acquisition Solutions To Elevate Your Legal Practice
While many associate estate planning with what happens after they die, we know that your practice is really about helping individuals and families plan for life’s transitions. Conveying that message requires a sophisticated website that provides timely information, displays your experience and professionalism, and ultimately acts as a magnet for referrals.
Whether potential clients are scanning the web for specific types of estate planning services, or for information about how to help friends and family members obtain those services, Zola’s expertise in law firm SEO and digital marketing will ensure your practice is highly visible online.
Zola Creative’s approach to improving your law firm’s online visibility is robust: a combination of law firm SEO (organic and local) techniques, paid search (PPC), online media placements, display advertising and remarketing, social media, directory placements and video marketing.
Our law firm SEO and marketing services are backed by a guarantee: within 3 months, you will rank on the first page of Google for 10 keywords; otherwise you don’t pay us until we do. Period.
The Long Game: Maximizing (and retaining) top rankings with search engines
Maximizing your practice’s visibility to potential clients comes down to being featured as a top-ranking listing on a search engine results page. Retaining your estate planning law firm’s ranking requires your website to be continually refined. Zola Creative’s services are designed to do just that; we focus on the day-to-day tactics needed to drive your online marketing success, so you can focus day in and day out on protecting your clients and their most important assets.
Our comprehensive SEO strategy requires optimizing both the backend coding of the website and marketing content, which allows the information to be easily identified by the search engines. Additionally, internal links to other services you provide and backlinking to other influential websites will build credibility and reinforce the leadership position of your website online.
At the core of effective digital marketing (and a compelling website) is content — developing meaningful content that enables potential clients to better understand their estate planning options is a proven way to command their attention. Providing potential clients with relevant, quality information — through blog posts and practice area content that can also be used in placements, paid search (PPC) or organic or local search engine results — will inspire confidence and trust in your commitment and expertise.
Zola CRM — A state-of-the-art customer relationship management (CRM) system
In addition to Zola’s lead generation techniques, we also provide you with access to Zola CRM, specifically customized for law firms. Zola CRM can help your law firm efficiently manage leads without manual data entry or task duplication. Zola CRM organizes leads by source, practice area and potential revenue, identifies and cultivates high-value prospects, and produces actionable metrics to guide your team.
At Zola, we place a premium on accountability.
By consistently running reviews of our campaigns and providing detailed monthly reports to show how well our strategies are working, you will have confidence that you are receiving a good return on investment (ROI).
ROI Calculator – How much would you like to grow your business?
The ROI calculator can help you determine the value of new client acquisition to your estate planning practice and establish appropriate budgets and objectives for Zola’s law firm SEO and marketing services.