SEO for Law Firms

Guaranteed Search Engine Optimization

10 KEYWORD PHRASES

PAGE 1 OF GOOGLE

…WITHIN 3 MONTHS

Search Engine Optimization (SEO) is difficult. This is especially true for law firms where the competitive environment leads to limited opportunities for firms to reach potential clients searching for their services. At Zola Creative, we have been helping lawyers in the most competitive markets and practice areas grow their organic traffic for over a decade.

We are so confident in our services that we are willing to guarantee it. Your site will rank on the first page of Google for 10 search phrases within 3 months or you pay nothing more until they do.

Ready to Transform
Your Practice?

First Name*
Last Name*
Firm Name
Email*
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Number of Attorneys at Firm
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Calculate Your Firm's ROI

How many additional new retained clients are you looking for per month?

For which practice area?

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Approximate gross profit per case?

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We estimate a budget of ${cost} will deliver {selectedNumClients} clients monthly which represents an ROI of {roi}x or ${earnings}.

Number of qualified visitors needed: {qualifiedVisitors}
Number of prospective client leads: {prospectiveLeads}
Percentage of prospective client leads that become clients: {conversionRateToClients}%
Monthly Budget: ${cost2}
ROI: {roi2}x

Back Get Exact Figures for Your Practice and Geolocation

Growth of Organic Search Engine Rankings After
Implementation of Zola Synergy SEO Plans

NEW YORK PERSONAL INJURY LAWYER

MICHIGAN FAMILY LAW ATTORNEY

THESE GRAPHS ARE INTENDED TO ILLUSTRATE THE GROWTH OF ORGANIC SEARCH ENGINE RANKINGS AT THE OUTSET OF NEW SYNERGY SEO PLANS.

Zola Success Stories

J&Y Law is a premier personal injury law firm with a strong tradition of obtaining superior results. Headquartered in Los Angeles, the firm skillfully and aggressively represents clients throughout the state of California.

View full case description

Roeschke Law, LLC is an Arizona-based Social Security Disability law firm that handles all matters relating to Social Security Disability benefits. Lead attorney Kiel Roeschke and his capable team focuses on helping disabled clients obtain the benefits they deserve.

View full case description

The Perfect Team to Propel Your Practice

Award-winning designs
Serving over 1,000 law firms
Twice named on Inc. 5000 list
100% U.S.-based design and marketing team
Founded in 2006
Attorney content writers
Attorney owned and operated
Creators of Zola Suite practice management software

SEO for Lawyers

Did you know

most consumers vet attorneys by looking at their website, online reviews and
other information available on the web?*

96^%

of people
seeking legal advice use a
search engine

79^%

of consumers
place equal weight on
reviews & personal recommendations

If you want to improve your website’s visibility and generate more leads, Zola Creative’s SEO services can help.

*Sources – National Law Review, October 1, 2015, Moses & Rooth 2015 Google Survey, Smart Insights 2016, 2013 BrightLocal Consumer Review Survey

Get More Clients with SEO

What is SEO?

Strategies, techniques and tactics used to increase website visibility and drive traffic by improving rankings placement in the organic search results section of a search engine results page.

Sample Search Result Page

The Benefits of SEO

A cost effective and sustainable strategy for law firms
Generates traffic to your site
Increases your firm’s local visibility online
Increases brand awareness
Provides information on how your website is being
searched for, found and used by prospects, clients
and/or colleagues.

What are search engines looking for?

High quality, original content from a trustworthy, authoritative source
Format that is both easily understood and able to be indexed by search engines using their algorithms
On-Page Optimization with title tags, header tags, meta tags
Schema markup (Back-end coding that gives search engines context for your site’s content)
High quality inbound links from external sources (i.e. other websites) that are relevant to your content, practice area and audience

How Does Zola Improve Your Site’s Search Engine Rankings and Increase Your Online Visibility?

01. ON-PAGE OPTIMIZATION

Content optimized to incorporate the semantic terms used in your region
Your firm’s relevant keywords/terms in website content
Custom title tags and meta descriptions to improve your website’s rankings & click through rate
Heading tags (H1, H2, H3, etc.) to improve your website’s rankings and page readability
Intra-site linking to highlight your site’s important content

02. INTERNET-WIDE VISIBILITY

Increased domain authority by attracting highly relevant links to your site
Get your firm featured in high-value sites such as Forbes, Huffington Post, Best Lawyers and Entrepreneur Magazine.
Paid directory listings such as Justia, Avvo, hg.org, lawyers.com, Nolo (available)
Syndication of your firm’s content on credible websites

03. CONTENT GENERATION

Initial development of custom practice area content to support SEO plan
Ongoing custom content development through blog posts

04. LOCAL OPTIMIZATION AND REPUTATION MANAGEMENT

Google My Business Listing set up, claim and personalization
Branded search optimization
Ongoing management
Yext account to create name, address and phone (NAP) consistency for local listings
Google Search Console set up
Custom site coding to highlight businesses physical location
Software to assist in the generation of local reviews used in local results
Firm notifications of new reviews

05. CUSTOM MONTHLY REPORTING

Traffic reporting
Rank reporting
Lead tracking
Available phone call tracking with tracking number

Invest in Legal Content

Investing valuable time into curating legal content for your firm’s website is essential in improving your firm’s online visibility and driving more traffic to your website. A blog article written over five years ago for a Michigan elder law attorney has maintained a top spot for “how to pay for nursing home care with social security” and driven over 50,000 visitors to his website. Zola’s SEO plan generates custom content that is relevant to your firm’s practice area(s) and provides exposure to your firm for years to come.

SEO for Law Firms