PPC/Search Engine Marketing for Law Firms
We Are Selective
Unlike many SEM consultants, we don’t work with just anyone. You might even say we’re choosy, electing to work only with legal professionals. This very narrow focus gives us greater insight into the legal market and it allows us to better serve our clients. For us, legal marketing isn’t trial and error, it’s all we do.
We Understand Ethics
(And Help To Ensure Compliance)
Founded by an attorney, and serving over 1000 in the past decade, we know a thing or two about ethics. When you entrust us with your Adwords campaign, you can be certain that you wont run afoul of any ethics rules. We know you have Rules of Professional Conduct to abide by, and we make it our mission to follow them too.
A Holistic Approach to Online Marketing
When you hire Zola Creative, you have all of your online marketing professionals under one roof. Since we host your website, you won’t spend valuable time and money trying to coordinate efforts between the SEM agency you’ve hired and your website developer. This helps to ensure your website and PPC campaign work together for maximum results.
Detailed Performance Reporting
You invest money in your online marketing and you should expect results. With our detailed performance reporting you can accurately gauge the effectiveness of your campaign. Unlike other providers, your monthly report won’t consist of an automated breakdown filled with tech jargon you can’t understand. Instead, you’ll received detailed reports showcasing the results of your PPC campaign and how they relate to your firm’s specific goals.
We Know What Your Prospective Clients Are Searching By
Successful pay per click campaigns require you to have an expert understanding of your target audience and what they’re searching for when looking for legal counsel. At Zola Creative, our diverse team has an unparalleled knowledge of the legal industry and years of experience (and pretty impressive statistics that allow us to make informed decisions); we know what keywords your ideal clients are typing into the search engines and we use this information to create and execute more effective campaigns from day one.
We Help You Get the Most Out of Your Marketing Budget
We are a Google Adwords Partner and we’ve led successful search engine marketing campaigns for firms of all practice areas across the country. We understand the ins and outs of this business, and how to get you the most bang for your buck by increasing your quality score and lowering your cost per click (CPC).