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Digital Marketing

Thursday, November 9, 2017

Developing an Effective Top of Mind Marketing Campaign

When someone is asked if they know a good lawyer, you want your name to be the first one that comes to mind. This is the focus of a “top of mind” marketing campaign. To do this effectively, you need strategies that will leave lasting impressions on your current and potential clients that make your name synonymous with effective legal counsel in your particular field. For instance, if you practice family law, you want to build such a strong association with this area of law that, when someone asks a friend to recommend an attorney to handle her divorce, your name immediately comes up. When building an effective top of mind marketing mind, consider the following questions:
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Monday, September 18, 2017

Securing Your Law Firm's Website Can No Longer Wait

With the upcoming October update of Google’s popular Chrome browser, there will be a major change in the way sites without a secure certificate (SSL/TLS) are treated. New security warnings will be added to pages collecting user data over http and all http pages viewed in incognito mode.

Google’s Commitment to HTTPS

For those that may not know, SSL certificates secure the communications between a browser and website user. This is highlighted in web browser address bars, generally through a green padlock and the visible “https” at the start of the URL.

Google has long recommended webmasters move to https, and back in 2016 made their intentions clear by stating,

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Tuesday, August 15, 2017

Do You Know the Answers to These 6 Marketing Questions? You Should.

When you were in law school, you never really thought about the need to market when you became an attorney. However, once you started practicing, the reality set in that in order to be a lawyer, you need clients, and gaining new clients requires marketing your practice. Time available to market may be in short supply, but you can make the most of it if you have the knowledge base to at least be able to answer these very important marketing questions:

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Wednesday, July 12, 2017

5 Things You Can’t Afford to Omit From Your Online Marketing Efforts

The legal world is a competitive place. If you’re not proactively taking steps to enhance your firm’s online marketing, then the chances are you will be left behind. While you don’t have to exhaust every possible avenue for promoting your firm online, there are certain things that are non-negotiable. Some are easy to do yourself, while others should be left to the pros. According to our visibility team, here are the five things you can’t afford to omit from your online marketing efforts:

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