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Legal Marketing & Web Design Blog

Thursday, November 9, 2017

Developing an Effective Top of Mind Marketing Campaign

When someone is asked if they know a good lawyer, you want your name to be the first one that comes to mind. This is the focus of a “top of mind” marketing campaign. To do this effectively, you need strategies that will leave lasting impressions on your current and potential clients that make your name synonymous with effective legal counsel in your particular field. For instance, if you practice family law, you want to build such a strong association with this area of law that, when someone asks a friend to recommend an attorney to handle her divorce, your name immediately comes up. When building an effective top of mind marketing mind, consider the following questions:
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Monday, September 18, 2017

Securing Your Law Firm's Website Can No Longer Wait


With the upcoming October update of Google’s popular Chrome browser, there will be a major change in the way sites without a secure certificate (SSL/TLS) are treated. New security warnings will be added to pages collecting user data over http and all http pages viewed in incognito mode.

Google’s Commitment to HTTPS

For those that may not know, SSL certificates secure the communications between a browser and website user. This is highlighted in web browser address bars, generally through a green padlock and the visible “https” at the start of the URL.

Google has long recommended webmasters move to https, and back in 2016 made their intentions clear by stating,


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Tuesday, September 12, 2017

Zola Creative Wins Two Awards for Legal Website Development


We are very excited to announce that two of our law firm websites have won  2017 WebAwards awarded by the Web Marketing Association.


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Wednesday, September 6, 2017

Why You Should Use Professionals Who Know Legal to Develop and Host Your Website

Did you know that more than 38% of legal consumers use the internet to find an attorney? Or that most consumers vet attorneys by looking at their website, online reviews and other information available on the web? Your firm’s website and online presence have a direct impact on how your firm is perceived by prospective clients. A powerful web presence, which includes an effective website with unique, helpful content and relevant legal information will give you an advantage over firms that don’t take the time to market their firm online. 
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Tuesday, August 15, 2017

Do You Know the Answers to These 6 Marketing Questions? You Should.

When you were in law school, you never really thought about the need to market when you became an attorney. However, once you started practicing, the reality set in that in order to be a lawyer, you need clients, and gaining new clients requires marketing your practice. Time available to market may be in short supply, but you can make the most of it if you have the knowledge base to at least be able to answer these very important marketing questions:

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Wednesday, July 12, 2017

5 Things You Can’t Afford to Omit From Your Online Marketing Efforts


The legal world is a competitive place. If you’re not proactively taking steps to enhance your firm’s online marketing, then the chances are you will be left behind. While you don’t have to exhaust every possible avenue for promoting your firm online, there are certain things that are non-negotiable. Some are easy to do yourself, while others should be left to the pros. According to our visibility team, here are the five things you can’t afford to omit from your online marketing efforts:


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Tuesday, June 6, 2017

How Do I Encourage Website Visitors to Complete Forms?


Many law firms have a number of forms on their websites. These forms may be for new contact inquiries, to request a free white paper, register for an upcoming seminar or schedule an initial consultation. Whatever the reason for the forms, the main goal is to have visitors engage with your firm by completing them. Below, we’ve included some expert tips on maximizing the number of online submissions you receive each month:

Highlight the benefits – If the form is to request a free e-book written by one of the attorneys at your practice, don’t just include the title of the book with the form. Instead, draft a description that is benefit focused.


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Friday, May 5, 2017

3 Things You Should Consider To Keep Your Law Firm Website Current

Your website is a visual representation of your law firm and as such, you always want to put your best foot forward. This means, you want to keep your legal website as up to date as possible. Did you know that websites have a shelf life of about three years before they begin to lose their effectiveness as a result of new trends and updates that are not being utilized? Not only is an updated website generally more useful to visitors, but an updated website is also good for search engine optimization. Google values updated websites because they know they are generally more helpful than stale websites that have failed to continually make improvements and changes.
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Monday, April 10, 2017

Sending Your Site “To The Stone Age”

On March 8th, many people in the world of SEO, from account executives to the “do it yourselfers”, noticed something weird going on with their website’s analytics. Keyword rankings were unexpectedly dropping and overall traffic was significantly down, which led many to suspect Google had rolled out an unannounced algorithm update.

As many internet people do, they took to Twitter to confirm that something was happening with Google, as their sites began to not be found on Google (which we deem at Zola Media “the stone age”).

On March 9th, Gary Illyes,


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Thursday, April 6, 2017

The Ins and Outs of Blogging

As you probably are aware,  blogs have become increasingly popular as a medium through which individuals can communicate their thoughts on a wide array of issues. When utilized correctly, your law blog can help you attract new clients, keep you connected to current clients, establish you as an authority in your respective areas of practice and assist with search engine optimization (SEO). If your firm has yet to incorporate blogging in its content marketing strategy,  here are some tips on the ins and outs of maintaining a successful blog.

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Wednesday, February 8, 2017

What Lawyers Should Know About Getting to the First Page on Google

You’re constantly looking for new ways to market your firm and gain new clients. You’ve spent a tremendous amount of time designing your website to perfectly describe your practice in a way that speaks to your prospective clients, but the phone isn’t ringing. The truth is, if your website is not listed on the first page of Google, you may not be receiving the results you’ve been hoping for.
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