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Legal Marketing & Web Design Blog

Wednesday, September 6, 2017

Why You Should Use Professionals Who Know Legal to Develop and Host Your Website

Did you know that more than 38% of legal consumers use the internet to find an attorney? Or that most consumers vet attorneys by looking at their website, online reviews and other information available on the web? Your firm’s website and online presence have a direct impact on how your firm is perceived by prospective clients. A powerful web presence, which includes an effective website with unique, helpful content and relevant legal information will give you an advantage over firms that don’t take the time to market their firm online. 

Key features of an effective legal website include:

  • Search engine optimization
  • Compelling images that convey your practice areas and expertise
  • Clear navigation and calls to action
  • Content generation
  • Quick load time and mobile friendly interface

To develop a website that presents your firm in the best possible light, you need to work with a team that understands the legal space. 

Time to Call in the Professionals

You get what you pay for, right? We’ve all heard this common adage and experienced the truth it holds. Website development and hosting is no exception to the rule. Using a professional company with specialized knowledge of the legal industry to develop and host your law firm website will be an investment, but it will be an investment with many returns.

In today’s competitive legal landscape, it is not enough just to have a website. You need a great website. One that will showcase your law firm’s many strengths, the value it brings to the community, and all of the reasons someone should hire you instead of looking somewhere else. To achieve this, you need to work with a marketing company that works exclusively with legal professionals and understands what your prospective clients are looking for. Lawyers and law firms have unique marketing needs and ethical rules to follow which is why it’s important to bring a marketing professional on board that understands these important nuances.

Investing in the services of a professional marketing company to host your site will also provide a level of security that you will not find elsewhere. At Zola Creative, our secure platform will keep your website data safe. You will receive unparalleled support from our team of legal marketing professionals for all of your website maintenance needs. We are here to make sure our clients are successful and that means we will answer any questions or concerns you may have at any time during your website development process and well into the future.

In addition to security and support, there is the peace of mind in knowing that you have invested in the right professional legal marketing company. We are confident that our results will make you Zola clients for the long term. We know the unlimited value of a successful law firm website, and we want to make sure that you do too.

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