Legal Marketing & Web Design Blog

Most of us know that reviews are a key ingredient in business success. Reviews can increase the perceived trustworthiness of a company, shorten the time to make a purchase decision, and help convert website traffic into clients. Reviews are a form of “social proof,” a term coined by Robert Cialdini, author of Influence: The Psychology...

With 2021 underway, now is the perfect time to revamp your website. But not all changes are beneficial. Some seemingly innocent changes to your website can actually do more harm than good. Here are just a few to keep in mind when deciding to update your website: 1. Lack of Focus On Your Homepage Despite...

It’s safe to say that 2020 has been a crazy year full of change! But one thing that’s held constant is Zola’s commitment to helping law firms grow through effective digital marketing and attractive website design built to convert visitors into clients. Here are just a few of our favorite launches from this year: Stein...

The internet is often the first place people go when looking for legal services. Appearances count, and you don’t want their first impression of your firm to be outdated photos, incorrect information, and broken links. It is integral to the growth of your firm to make sure your website is up to date, so that...

There are many reasons law firms decide to take the leap and invest in video marketing. Videos provide prospective clients with another way to learn about services and/or products, which can build trust and help drive conversions. Also, video content is shareable on social media and provides an additional way for people to find your firm in local searches.

You're designing an eye-catching website but how does that translate to new leads? Conversion rate optimization is the answer. Conversion Rate Optimization (CRO) is the process of converting visitors into potential customers before they leave your website. To make that happen, let me walk you through the must-have pages every law firm website needs to grow its business.

As technologies and techniques evolve over time, so do popular trends in website design. Most importantly, as the understanding of how people view and use websites grows, these trends take shape around not just what looks better, but also what works better. Here are some of the top trends in web design in 2020, and some of the top web design faux pas that we see.

Several weeks ago, in our continued exploration of web accessibility best practices, we shared an overview of the understandable principle. Today, in part four of our series, we’re exploring the final principle of the WCAG 2.0: robust.

According to Seyfarth Shaw, a Chicago-based law firm, the first half of 2019 saw a 12% increase in ADA Title III lawsuits filed in federal court. Many experts have warned that this number will continue to rise in the coming months.