Legal Marketing & Web Design Blog

Website Design
Our Favorite Websites of 2020
It’s safe to say that 2020 has been a crazy year full of change! But one thing that’s held constant is Zola’s commitment to helping law firms grow through effective digital marketing and attractive website design built to convert visitors into clients. Here are just a few of our favorite launches from this year: Stein...
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Paper with redesign concept being compared to website on a tablet
Website Design
How Often Should I Redesign My Website?
The internet is often the first place people go when looking for legal services. Appearances count, and you don’t want their first impression of your firm to be outdated photos, incorrect information, and broken links. It is integral to the growth of your firm to make sure your website is up to date, so that...
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Video marketing
Legal Marketing
Getting Started with Video Marketing
There are many reasons law firms decide to take the leap and invest in video marketing. Videos provide prospective clients with another way to learn about services and/or products, which can build trust and help drive conversions. Also, video content is shareable on social media and provides an additional way for people to find your firm in local searches.
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Man designing a new website
Website Design
Must-Have Pages for Converting More Visitors Into Leads
You're designing an eye-catching website but how does that translate to new leads? Conversion rate optimization is the answer. Conversion Rate Optimization (CRO) is the process of converting visitors into potential customers before they leave your website. To make that happen, let me walk you through the must-have pages every law firm website needs to grow its business.
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Computer screens in modern office
Website Design
2020 Design Do's + Don'ts
As technologies and techniques evolve over time, so do popular trends in website design. Most importantly, as the understanding of how people view and use websites grows, these trends take shape around not just what looks better, but also what works better. Here are some of the top trends in web design in 2020, and some of the top web design faux pas that we see.
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woman who is hearing impaired looking at her computer
Website Design
Website Accessibility Principle #4: Robust
Several weeks ago, in our continued exploration of web accessibility best practices, we shared an overview of the understandable principle. Today, in part four of our series, we’re exploring the final principle of the WCAG 2.0: robust.
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senior man looking at his tablet
Website Design
Website Accessibility Principle #3: Understandable
According to Seyfarth Shaw, a Chicago-based law firm, the first half of 2019 saw a 12% increase in ADA Title III lawsuits filed in federal court. Many experts have warned that this number will continue to rise in the coming months.
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scrolling through a smartphone
Website Design
Website Accessibility Principle #2: Operable
Web accessibility has made headlines in recent months with a number of senators calling for additional clarification of website accessibility requirements from the DOJ. While the future around web accessibility regulation remains uncertain, it's important that business owners understand prevailing standards. We're exploring these considerations in a series of blog posts where we tackle the four key principles of the WCAG 2.0.
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man and woman looking at a computer screen
Website Design
Website Accessibility Principle #1: Perceivable
Several weeks ago, we explored the evolution of the American with Disabilities Act (ADA) and the application of this law to internet properties. While formal guidelines have yet to be issued by the Department of Justice (DOJ), the Web Content Accessibility Guidelines (WCAG) 2.0 have emerged as the standard for developing accessible web properties and should be referenced in the design and development process.
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