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Analytics

Understanding Google Analytics Part I: Traffic Sources

Google Analytics is an excellent (and free) program which offers great insight into traffic statistics for your law firm’s website. The site tracks all traffic to your site, storing a wide array of information on referral sources, visitor information and content. With so much being offered, the Analytics control panel can be a bit overwhelming for beginners and even seasoned site owners. Over the next five weeks, we will explore the five most important statistics to consider when evaluating your website’s success. First up: Traffic Sources.
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do's and don'ts list
Technology

What’s in a name? Top Six Factors You Should Consider When Choosing a Domain Name for Your Website

Couples expecting a child often deliberate over the baby name for months. Anxious parents read through baby naming books, consult with family members and consider a wide array of factors including religion, popularity, initials and pronunciation in the decision making process. While choosing a name for your firm's website should not be nearly as painstaking, there are a number of factors you should consider when determining the best domain name.
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local search results
Legal Marketing

Increase Site Exposure with Free Local Business Listings

Upon launching a new site, we advise our clients that good rankings with the search engines may take several months to attain because there is a general tendency by many search engines to not list new sites high up on the search results list. This is known in the search engine world as being in the "sand box" which is a metaphorical term coined by search engine experts to explain why most new websites have poor rankings.
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