Legal Marketing & Web Design Blog

Zola Creative WebAward website winners
Announcements
Zola Creative Wins Three Awards for Legal Website Design
We are very excited to announce that three law firm websites developed by Zola Creative have won 2020 WebAwards awarded by the Web Marketing Association. Surprenant & Beneski, PC, a MA estate planning and elder law firm, received the 2020 Best Legal Website Award. The 2020 Outstanding Website Award was awarded to Disability Advocates Group,...
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Website traffic
Analytics
Has Traffic to Your Firm’s Website Decreased? Let’s Look to the Source.
Google Analytics is an invaluable tool that helps website owners understand how visitors are finding and using their websites. As you might imagine, one of the most popular numbers to monitor when assessing site performance is how many people are coming to a website, otherwise known as traffic to the site.
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Person looking at ads for "pizza near me" in Google search results
Legal Marketing
Branded PPC vs Non-Branded PPC: Should my practice invest in both?
Pay Per Click (PPC) advertising in the Google Search Network is a great way to get your law firm to the top of the search engine results. Generally speaking, there are two different approaches to this type of advertising: branded PPC campaigns and non-branded PPC campaigns. It’s important to understand how branded and non-branded campaigns differ so you can determine which makes the most sense to help you achieve your marketing goals and allocate your budget accordingly.
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Video marketing
Legal Marketing
Getting Started with Video Marketing
There are many reasons law firms decide to take the leap and invest in video marketing. Videos provide prospective clients with another way to learn about services and/or products, which can build trust and help drive conversions. Also, video content is shareable on social media and provides an additional way for people to find your firm in local searches.
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Technology
The Anatomy of a SERP
There are approximately 3.5 billion daily searches on Google which means there’s a pretty good chance that you have used the search engine at some point during the day. People use Google for many different things -- looking up statistics, figuring out where to go for dinner, searching for an attorney, booking flights, or trying to remember that actor’s name from that movie.
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Man on his laptop looking at Zola Creative's Google My Business page
Technology
Something in Google Isn’t Right, Can I Change It?
Perhaps you are doing a branded search on Google and come across something that doesn’t seem quite right. You notice that your company name is misspelled. You begin to panic, you don’t want people to see an error for your own name! You wonder if this is something that can be fixed or if you have to endure the embarrassment. I am here to tell you that it can be repaired.
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Attorney on cell phone
Legal Marketing
Delivering Value to Clients (and Prospects) During the COVID-19 Crisis
As the COVID-19 crisis sweeps the nation and the rest of the world, attorneys will be a valuable resource in the weeks ahead. The coronavirus pandemic will have a dramatic impact on individuals, families and businesses. The potential for bankruptcies, family conflict, personal injuries, employment-related disputes, and other controversies means that lawyers must stand ready to serve their clients and the community at large.
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Person on a tablet and laptop
Technology
A Few of Our Favorite Things
We often hear from legal professionals who are “too busy chopping wood to sharpen the axe.” That is they spend so much time working in their practices (juggling demanding client matters) that they don’t work on their practices. Marketing professionals can also fall victim to this pattern if they’re not careful. At Zola Creative, our team is dedicated to continually strengthening their knowledge of digital marketing best practices and leveraging industry-leading tools that will help increase our clients' visibility and generate more business.
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woman who is hearing impaired looking at her computer
Website Design
Website Accessibility Principle #4: Robust
Several weeks ago, in our continued exploration of web accessibility best practices, we shared an overview of the understandable principle. Today, in part four of our series, we’re exploring the final principle of the WCAG 2.0: robust.
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