Legal Marketing & Web Design Blog

Laptop screen with a Google Business Listing on screen
Technology
How Do I Optimize My Google Business Listing? Is It One and Done?
Congratulations! You’ve just gained ownership of your Google My Business listing. That’s all that needs to be done, right? Unfortunately, it’s not quite that simple. In order to maximize your visibility across Google products, it is crucial that your Google My Business listing is optimized properly. To start, add your business service and be as...
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iPhone screen displaying different social media apps
Technology
I Don’t Have Time For Social Media. Should I Still Set Up Profiles For My Firm?
Law firms often ask us how they can best leverage the audience and reach of social media, or put more bluntly, if social media is “worth it”. While the answer varies greatly depending on firm goals, advertising budgets, and practice areas, there are some basics that should be put into place and serve as a...
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Tablet featuring Google search screen on top of spreadsheets and a keyboard
Technology
Google’s Page Experience Update: Core Web Vitals
In recent years, Google updates have started to occur on a nearly continuous basis. These updates often affect a small number of queries and it’s easy for them to go unnoticed by the average searcher. Even the larger updates are often unconfirmed by Google. On occasion, however, we see some that are announced in advance...
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Person sitting at a computer with coffee cup and plan to the right
Technology
Clearing Your Cache and Why It’s Important
What is Cache? Every web browser (Google Chrome, Internet Explorer, Safari, Firefox, etc.) aims to pull up web pages as quickly and accurately as possible. If you have visited a website before, your browser likely has saved a version of this webpage so it can more quickly display the webpage during subsequent visits. A browser’s...
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Website Design
Where Is The Best Place On My Website For Reviews?
Most of us know that reviews are a key ingredient in business success. Reviews can increase the perceived trustworthiness of a company, shorten the time to make a purchase decision, and help convert website traffic into clients. Reviews are a form of “social proof,” a term coined by Robert Cialdini, author of Influence: The Psychology...
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Two people in front of a computer looking at a tablet
Technology
Four Website Changes That Do More Harm Than Good
With 2021 underway, now is the perfect time to revamp your website. But not all changes are beneficial. Some seemingly innocent changes to your website can actually do more harm than good. Here are just a few to keep in mind when deciding to update your website: 1. Lack of Focus On Your Homepage Despite...
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Group of people holding mobile devices in their hands
Legal Marketing
Which Social Media Sites Should My Law Firm Be On?
In a world where social media has taken over and become a huge part of advertising, one popular question being asked by attorneys and firm administrators is, “How can I use this to my firm’s advantage?” By creating profiles on different platforms, you are able to share blog articles, news, and spread the word about...
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Website Design
Our Favorite Websites of 2020
It’s safe to say that 2020 has been a crazy year full of change! But one thing that’s held constant is Zola’s commitment to helping law firms grow through effective digital marketing and attractive website design built to convert visitors into clients. Here are just a few of our favorite launches from this year: Stein...
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Paper with redesign concept being compared to website on a tablet
Website Design
How Often Should I Redesign My Website?
The internet is often the first place people go when looking for legal services. Appearances count, and you don’t want their first impression of your firm to be outdated photos, incorrect information, and broken links. It is integral to the growth of your firm to make sure your website is up to date, so that...
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