Legal Marketing & Web Design Blog

Group of people holding mobile devices in their hands
Legal Marketing
Which Social Media Sites Should My Law Firm Be On?
In a world where social media has taken over and become a huge part of advertising, one popular question being asked by attorneys and firm administrators is, “How can I use this to my firm’s advantage?” By creating profiles on different platforms, you are able to share blog articles, news, and spread the word about...
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Website Design
Our Favorite Websites of 2020
It’s safe to say that 2020 has been a crazy year full of change! But one thing that’s held constant is Zola’s commitment to helping law firms grow through effective digital marketing and attractive website design built to convert visitors into clients. Here are just a few of our favorite launches from this year: Stein...
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Paper with redesign concept being compared to website on a tablet
Website Design
How Often Should I Redesign My Website?
The internet is often the first place people go when looking for legal services. Appearances count, and you don’t want their first impression of your firm to be outdated photos, incorrect information, and broken links. It is integral to the growth of your firm to make sure your website is up to date, so that...
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Woman using smart phone on a couch with Twitter app open
Technology
Should My Law Firm Use Hashtags in Our Social Media Posts?
With the explosive growth of social media over the past decade, it’s no surprise that law firms are now leveraging these platforms to reach potential clients. With the average American spending 2 hours and 3 minutes each day on networks like Facebook, Twitter and LinkedIn, there is an incredible opportunity for attorneys to create an...
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Zola Creative WebAward website winners
Announcements
Zola Creative Wins Three Awards for Legal Website Design
We are very excited to announce that three law firm websites developed by Zola Creative have won 2020 WebAwards awarded by the Web Marketing Association. Surprenant & Beneski, PC, a MA estate planning and elder law firm, received the 2020 Best Legal Website Award. The 2020 Outstanding Website Award was awarded to Disability Advocates Group,...
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Website traffic
Analytics
Has Traffic to Your Firm’s Website Decreased? Let’s Look to the Source.
Google Analytics is an invaluable tool that helps website owners understand how visitors are finding and using their websites. As you might imagine, one of the most popular numbers to monitor when assessing site performance is how many people are coming to a website, otherwise known as traffic to the site.
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Person looking at ads for "pizza near me" in Google search results
Legal Marketing
Branded PPC vs Non-Branded PPC: Should my practice invest in both?
Pay Per Click (PPC) advertising in the Google Search Network is a great way to get your law firm to the top of the search engine results. Generally speaking, there are two different approaches to this type of advertising: branded PPC campaigns and non-branded PPC campaigns. It’s important to understand how branded and non-branded campaigns differ so you can determine which makes the most sense to help you achieve your marketing goals and allocate your budget accordingly.
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Video marketing
Legal Marketing
Getting Started with Video Marketing
There are many reasons law firms decide to take the leap and invest in video marketing. Videos provide prospective clients with another way to learn about services and/or products, which can build trust and help drive conversions. Also, video content is shareable on social media and provides an additional way for people to find your firm in local searches.
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Technology
The Anatomy of a SERP
There are approximately 3.5 billion daily searches on Google which means there’s a pretty good chance that you have used the search engine at some point during the day. People use Google for many different things -- looking up statistics, figuring out where to go for dinner, searching for an attorney, booking flights, or trying to remember that actor’s name from that movie.
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