Social Media

Friday, November 22, 2019

Are You Leveraging LinkedIn?

With over 660 million users in more than 200 countries, LinkedIn is undoubtedly the leading social networking site for professionals. Despite its popularity, we regularly hear from attorneys who aren’t quite sure how to foster engagement on the platform and leverage it for referrals. This week, we held a webinar with one of the leading […]

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Thursday, July 26, 2018

Guest Blogging 2.0

Person typing on their computer

What is Guest Blogging? For years, the purpose of guest blogging was solely to get links to your site. It has since transformed, turning into a great way to not only build your website’s credibility, but your brand’s credibility as well. The practice of guest blogging has always been used in search engine optimization (SEO). […]

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Thursday, November 9, 2017

Developing an Effective Top of Mind Marketing Campaign

When someone is asked if they know a good lawyer, you want your name to be the first one that comes to mind. This is the focus of a “top of mind” marketing campaign. To do this effectively, you need strategies that will leave lasting impressions on your current and potential clients that make your […]

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Friday, July 15, 2016

Legal Ethics and Social Media: Some Concerns to Explore Before You Engage

Every business savvy attorney knows that social media can be a powerful tool for attorneys and law firms. However, social media can also raise advertising and solicitation ethical concerns. So before you post any content on social media channels, you need to know about the ethical pitfalls you may encounter when publishing information about your […]

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Thursday, October 2, 2014

Instant Gratification for Website Visitors

Increasingly, with the rise of social media and technology, individuals are becoming more accustomed to real time results.  With most daily tasks, we can complete them immediately. Want to hear the weather? You don’t have to wait for the segment on the morning news, just head to the app on your phone. During your late […]

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Thursday, January 9, 2014

Virtual Networking Groups: Effectively Connecting & Engaging Online

Local breakfast meetings or cocktail hours at your local bar association are invaluable business development tools that facilitate face to face interaction among like minded professionals. There is no replacement for good ol’ fashion networking, but with social networks like Google+ and LinkedIn, you can continue to stay connected, and meet new professionals in your […]

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Monday, January 6, 2014

Get Reacquainted with Your Marketing Tools & Software

To launch an effective online marketing campaign in the year ahead, you need to ensure that you are familiar with the various marketing tools and online resources in your arsenal, especially if you haven’t used these systems in some time. Over the next few days, take the following steps so you’re well-prepared to kick off […]

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Tuesday, October 15, 2013

Sharing New Website Content on LinkedIn

LinkedIn can be a great way to connect with contacts. It can also be an excellent medium to share valuable content and ideas with your professional network. Very often, attorneys add their website and/or blog URL to their profiles and think this is sufficient. Unfortunately, that’s not the case. To effectively syndicate your copy, you’re […]

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Tuesday, August 14, 2012

Ways to Share New Content on Your Website

Adding new content to your law firm’s website is an incredibly valuable way to connect with clients and colleagues on an ongoing basis, but how do you effectively share this great information with your network? There are a number of ways to spread the word about your online resources without “selling” your expertise. Consider the […]

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Thursday, June 21, 2012

Is Twitter a Good Marketing Tool for Your Law Firm?

About a year and a half ago, we created a Twitter account for Zola Creative. Like most businesses starting up on the social media network, we hoped that the account would bring us new business, allowing us to engage with attorneys who might be in need of a new website. We created a branded Twitter […]

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