Search Marketing

Tuesday, April 26, 2011

NYCLA Presentation: Building An Effective Law Firm Website

Last week, our CEO Fred Cohen gave a presentation on Building an Effective Law Firm Website to members of the New York County Lawyers Association (NYCLA). The event explored the main ingredients for a successful attorney website, including: Considerations for selecting a domain name Effective legal content Search engine optimization Blogging Website manageability Social media […]


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Tuesday, October 26, 2010

Just Keep Blogging

By now, most attorneys and website owners know that they should be blogging. Many take to the task with great enthusiasm, writing several posts a week but few sustain this zeal as time passes. In fact, research shows that 45 percent of all bloggers stop blogging within three months. Now we know exactly why this […]


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Monday, August 16, 2010

What’s all the fuss about Flash?

Our clients frequently ask about Flash animation; isn’t it bad for SEO? Isn’t it distracting to the user? If implemented correctly, the answer is no and no, respectively. However, we wanted to take a bit more time to explain the benefits, downsides and myths associated with Flash animation. Flash animation is comprised of a set […]


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Monday, July 19, 2010

How Google Places Can Work For Your Law Firm

In the past, we’ve written on the necessity of creating local business listings with the major search engines. Today, we wanted to elaborate on one of these services-Google Places. Formerly known as the Local Business Center, Google Places allows businesses to add a company overview, hours of operation, videos, photos and customer coupons. Seems pretty […]


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Tuesday, May 4, 2010

Increase Site Exposure with Free Local Business Listings

Upon launching a new site, we advise our clients that good rankings with the search engines may take several months to attain because there is a general tendency by many search engines to not list new sites high up on the search results list. This is known in the search engine world as being in […]


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Tuesday, January 12, 2010

Search Engine Optimization Tip: Gaining recognition on other websites and with search engines

When researching the many strategies used in search engine optimization, the term “PageRank” is sure to come up. Quite simply explained, “PageRank” generally measures how many, if any, websites provide a hyperlink back to your website. In essence, search engines interpret these link-backs to your website as an endorsement of your website’s credibility and relevancy. […]


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Monday, July 27, 2009

Search Engine Optimization: Content Is King!

If you have a site on the web, you have probably been contacted by a Search Engine Optimization “Expert” who promises to get your site on the first Google search engine result page (SERP) in record time. They often claim that they can elevate your website’s rank within days and promise that your site will […]


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Saturday, July 25, 2009

Zola Creative Launches New Website!

Thank you for visiting Zola Creative’s new and improved website! Please feel free to browse through the site and send us your comments and suggestions. Our new Blog was designed with our clients in mind. On this page, we will be discussing ways in which you can work with your website, improve your search engine […]


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