Search Marketing

Wednesday, December 17, 2014

Proud to Be a Certified Google Partner

You don’t have to look far to find a company that offers Search Engine Marketing (SEM) services. In fact, you can find millions of sites touting these services by doing a simple Google search. To help consumers find knowledgeable experts and set a sort of standard for SEM consultants, Google manages a partner network which […]


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Friday, September 12, 2014

Search Engine Marketing Webinar

If you’re like most attorneys, you’ve probably been approached by an SEO consultant about  search engine marketing (SEM) or pay per click (PPC) campaigns which they claim can help to generate high-quality leads for your firm in a matter of days. While the promise of new business can be alluring, these campaigns can be incredibly […]


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Monday, January 13, 2014

5 Things You Can’t Afford Not to Include in Your Online Marketing Efforts

Ask most marketing experts what you need to do to build a powerful online presence for your firm, and you’re likely to get a long list of expensive, time-consuming to-dos. In this post, we narrow down the focus a bit, taking a closer look at five strategies you can’t afford not to do: Create a […]


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Tuesday, November 12, 2013

SEO Resources for Lawyers

Search engine optimization is complex. It requires some technical knowledge, a basic understanding of web development and whole lot of common sense. To make matters worse, it is constantly evolving so as soon as you think you’ve mastered it, something else changes. At Zola Creative, we have a devoted SEO team because we realize that […]


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Tuesday, October 29, 2013

Increase Local Visibility with a Google+ Page

If you’ve done a local search in the past few months, you’ve likely encountered a number of local listings which are denoted by a single red pinpoint which can then be found on a corresponding map to the right of the search engine result pages. Since most prospective clients looking for an attorney in your […]


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Wednesday, October 9, 2013

Increase Local Visibility with a Google+ Page

If you’ve done a local search in the past few months, you’ve likely encountered a number of local listings which are denoted by a single red pinpoint which can then be found on a corresponding map to the right of the search engine result pages. Since most prospective clients looking for an attorney in your […]


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Tuesday, September 17, 2013

Engaging Prospects on Your Firm’s Website

Most firms develop a website to get found by prospective clients. It’s not enough, however, just to be found; you need to have the right tools in place to engage visitors. At Zola Creative, we work to get your firm on the map and in front of new clients but that’s not all we do. […]


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Tuesday, June 11, 2013

Penguin 2.0: What it means for your law practice’s website

Every year, Google makes hundreds of algorithm updates, changing the method by which they evaluate and rank sites for any given search phrase. Most updates do not have an immediate effect on the large majority of sites but the last one, Penguin 2.0, announced two weeks ago, is expected to impact millions. Should you be […]


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Tuesday, May 28, 2013

Introducing Smart Submissions™

In order to gauge whether or not your law firm’s website is truly effective, you must have insight into visitor behavior. What are prospective clients doing when they come to your site? Does one page have a particularly high exit rate? Knowing this kind of valuable information can help you to identify problems within your […]


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Monday, April 22, 2013

Exact Match Domains: How important is one for your SEO strategy?

The law firms we work with often get notices from domain vendors offering to sell them highly coveted domain names for a small fortune. These attorneys generally call us to ask if the desirable domain name which is supposed to be top-notch for SEO is worth the investment. For many years, having a domain name […]


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