Search Marketing

Wednesday, April 4, 2018

Learning About 404s on “404 Day”

Have you ever clicked a link from somewhere and brought to a page that doesn’t exist? It can be really frustrating especially if you are interested in the information that should hypothetically be on that page. So what exactly is going on? Why does this happen? How can you as a website owner prevent it […]


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Thursday, November 9, 2017

Developing an Effective Top of Mind Marketing Campaign

When someone is asked if they know a good lawyer, you want your name to be the first one that comes to mind. This is the focus of a “top of mind” marketing campaign. To do this effectively, you need strategies that will leave lasting impressions on your current and potential clients that make your […]


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Wednesday, September 6, 2017

Why You Should Use Professionals Who Know Legal to Develop and Host Your Website

Did you know that more than 38% of legal consumers use the internet to find an attorney? Or that most consumers vet attorneys by looking at their website, online reviews and other information available on the web? Your firm’s website and online presence have a direct impact on how your firm is perceived by prospective […]


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Tuesday, August 15, 2017

Do You Know the Answers to These 6 Marketing Questions? You Should.

When you were in law school, you might not have thought about the need to market when you became an attorney. However, once you started practicing, the reality set in that in order to be a lawyer, you need clients, and gaining new clients requires marketing your practice. Time available to market may be in […]


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Monday, April 10, 2017

Sending Your Site “To The Stone Age”

On March 8th, many people in the world of SEO, from account executives to the “do it yourselfers”, noticed something weird going on with their website’s analytics. Keyword rankings were unexpectedly dropping and overall traffic was significantly down, which led many to suspect Google had rolled out an unannounced algorithm update. As many internet people […]


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Wednesday, February 8, 2017

4 Things Lawyers Should Know About Getting to the First Page on Google

You’re constantly looking for new ways to market your firm and gain new clients. You’ve spent a tremendous amount of time designing your website to perfectly describe your practice in a way that speaks to your prospective clients, but the phone isn’t ringing. The truth is, if your website is not listed on the first […]


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Friday, December 2, 2016

4 Considerations When Renting a Shared Office Space

Securing the perfect office space for your firm can be difficult to achieve, especially when your wallet is involved. Renting office space can be a costly proposition which is why many firms are exploring shared, or co-working, office spaces as a more cost-effective solution. If your firm is considering this option, there are four factors […]


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Monday, May 9, 2016

3 Keys to Better Understanding the Value of Your Search Marketing Campaign

With the sky-high cost of clicks for legal search terms, launching and maintaining a paid search campaign can be intimidating. One of the most common questions I am asked is how attorneys can better measure the return on investment (ROI) of their campaigns. While goals may vary, lead generation most often tops the list. Given […]


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Wednesday, May 27, 2015

Call Tracking and Your Firm’s Website

When we ask attorneys how many calls they receive each month from visitors to their websites, the large majority are quick to reply that they’re not certain. This lack of information is in many ways understandable, albeit problematic if you really want to measure your site’s ROI. Of course, you can train your receptionist to […]


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Wednesday, April 8, 2015

No SEO or SEM Requirements Here

Over the past few years, a number of web developers serving the legal industry have started to require that clients have an ongoing search marketing campaign or search engine optimization plan.  Essentially, if you don’t want to pay the price of these services, they don’t want your business. Some might argue that from a business […]


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