Search Engine Optimization

Tuesday, October 26, 2010

Just Keep Blogging

By now, most attorneys and website owners know that they should be blogging. Many take to the task with great enthusiasm, writing several posts a week but few sustain this zeal as time passes. In fact, research shows that 45 percent of all bloggers stop blogging within three months. Now we know exactly why this…


Read more...


Thursday, September 30, 2010

Multiple Practice Areas–One Website?

It is not at all unlikely for a solo-practitioner or a multiple attorney law firm to specialize in more than one practice area. When building a main website for these multi-practice firms, we are often asked how to present all of these areas on one site. Unfortunately, there is no clear-cut answer to this question….


Read more...


Monday, August 16, 2010

What’s all the fuss about Flash?

Our clients frequently ask about Flash animation; isn’t it bad for SEO? Isn’t it distracting to the user? If implemented correctly, the answer is no and no, respectively. However, we wanted to take a bit more time to explain the benefits, downsides and myths associated with Flash animation. Flash animation is comprised of a set…


Read more...


Monday, July 19, 2010

How Google Places Can Work For Your Law Firm

In the past, we’ve written on the necessity of creating local business listings with the major search engines. Today, we wanted to elaborate on one of these services-Google Places. Formerly known as the Local Business Center, Google Places allows businesses to add a company overview, hours of operation, videos, photos and customer coupons. Seems pretty…


Read more...


Thursday, June 17, 2010

Website Redesign Services

If it’s been a few years since you last updated your site, you probably have a lot of catching up to do. Technology evolves very quickly and as such, website design, technology and search engine strategy must too. Many of our clients are taking advantage our redesign services and are improving their sites dramatically. We…


Read more...


Tuesday, May 4, 2010

Increase Site Exposure with Free Local Business Listings

Upon launching a new site, we advise our clients that good rankings with the search engines may take several months to attain because there is a general tendency by many search engines to not list new sites high up on the search results list. This is known in the search engine world as being in…


Read more...


Friday, February 26, 2010

Tracking Traffic to Your Law Firm’s Website

The success of your law firm’s website is a driving force in any marketing campaign. When determining just how well your site is doing, you cannot rely solely on contact inquiries submitted through the website forms. You must also consider visitors, searching for an attorney, who learn of your practice areas and services through your…


Read more...


Tuesday, January 26, 2010

Creating a Corporate Identity

When people see the five interlocking rings of the Olympic Games, the international sporting event instantly comes to mind.The symbol has deep meaning for the athletes who adorn it and is recognizable to those who see it–these rings exemplify a powerful logo. All law firms, large and small, should have a logo which is easily…


Read more...


Monday, January 18, 2010

A New Way to Highlight Your Blog Entries Throughout Your Site

Blogging can be a great way to deliver information to your firm’s website visitors and keep an ongoing relationship with your current clients even when you are not actively handling their legal matters. Zola Creative’s Blog Management system makes blogging easy, allowing you to add a new blog post in just a couple of minutes….


Read more...


Tuesday, January 12, 2010

Search Engine Optimization Tip: Gaining recognition on other websites and with search engines

When researching the many strategies used in search engine optimization, the term “PageRank” is sure to come up. Quite simply explained, “PageRank” generally measures how many, if any, websites provide a hyperlink back to your website. In essence, search engines interpret these link-backs to your website as an endorsement of your website’s credibility and relevancy….


Read more...