Search Engine Optimization

Monday, July 19, 2010

How Google Places Can Work For Your Law Firm

In the past, we’ve written on the necessity of creating local business listings with the major search engines. Today, we wanted to elaborate on one of these services-Google Places. Formerly known as the Local Business Center, Google Places allows businesses to add a company overview, hours of operation, videos, photos and customer coupons. Seems pretty […]


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Thursday, June 17, 2010

Website Redesign Services

If it’s been a few years since you last updated your site, you probably have a lot of catching up to do. Technology evolves very quickly and as such, website design, technology and search engine strategy must too. Many of our clients are taking advantage our redesign services and are improving their sites dramatically. We […]


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Tuesday, May 4, 2010

Increase Site Exposure with Free Local Business Listings

Upon launching a new site, we advise our clients that good rankings with the search engines may take several months to attain because there is a general tendency by many search engines to not list new sites high up on the search results list. This is known in the search engine world as being in […]


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Friday, February 26, 2010

Tracking Traffic to Your Law Firm’s Website

The success of your law firm’s website is a driving force in any marketing campaign. When determining just how well your site is doing, you cannot rely solely on contact inquiries submitted through the website forms. You must also consider visitors, searching for an attorney, who learn of your practice areas and services through your […]


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Tuesday, January 26, 2010

Creating a Corporate Identity

When people see the five interlocking rings of the Olympic Games, the international sporting event instantly comes to mind.The symbol has deep meaning for the athletes who adorn it and is recognizable to those who see it–these rings exemplify a powerful logo. All law firms, large and small, should have a logo which is easily […]


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Monday, January 18, 2010

A New Way to Highlight Your Blog Entries Throughout Your Site

Blogging can be a great way to deliver information to your firm’s website visitors and keep an ongoing relationship with your current clients even when you are not actively handling their legal matters. Zola Creative’s Blog Management system makes blogging easy, allowing you to add a new blog post in just a couple of minutes. […]


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Tuesday, January 12, 2010

Search Engine Optimization Tip: Gaining recognition on other websites and with search engines

When researching the many strategies used in search engine optimization, the term “PageRank” is sure to come up. Quite simply explained, “PageRank” generally measures how many, if any, websites provide a hyperlink back to your website. In essence, search engines interpret these link-backs to your website as an endorsement of your website’s credibility and relevancy. […]


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Monday, July 27, 2009

Search Engine Optimization: Content Is King!

If you have a site on the web, you have probably been contacted by a Search Engine Optimization “Expert” who promises to get your site on the first Google search engine result page (SERP) in record time. They often claim that they can elevate your website’s rank within days and promise that your site will […]


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Saturday, July 25, 2009

Zola Creative Launches New Website!

Thank you for visiting Zola Creative’s new and improved website! Please feel free to browse through the site and send us your comments and suggestions. Our new Blog was designed with our clients in mind. On this page, we will be discussing ways in which you can work with your website, improve your search engine […]


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