Search Engine Optimization

Monday, October 3, 2016

Thought Leadership Content: Setting Your Practice Apart

The objective of a well-designed content marketing strategy for a practicing attorney is to attract new clients. Given the inherent competitive pressures of the legal industry, it is essential to attract an audience by creating thought leadership content. Put simply, this is information that displays the talent and expertise of your team in the form […]


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Monday, September 26, 2016

Online Visibility – What is an SEO campaign and how does it increase traction for your business?

You know it’s important for your legal website to be listed on the first page of Google. You’re looking to drive more traffic to your site but don’t quite know how to get there. Let us introduce you to SEO: your new best friend. SEO, or Search Engine Optimization, is a collection of strategies, techniques […]


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Monday, September 28, 2015

If you remember only one thing about SEO, remember E.A.T.

In speaking with attorneys about search engine optimization, we’ve received thousands of questions about the process. Many want to know what exactly it is, how it’s done, what works and what doesn’t. In discussing the necessity for high-quality information, many attorneys are quick to question how the search engines are actually able to crawl each […]


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Thursday, September 24, 2015

Google’s Agency Day in NYC!

Last week, several members of the Zola Creative team attended Agency Day hosted by Google. This exclusive event invites a number of select Google Partners to join members of the search engine’s Account Strategy team for a day of education and networking.  Along the way we learned quite a few fun facts and helpful tidbits […]


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Tuesday, June 30, 2015

Everything, and we mean everything, should link back to your site

Recently one of our clients subscribed to a third party e-newsletter service for elder law attorneys. The service provides practice-area specific content for its clients and sends out branded e-newsletters to the firm’s contacts. There were a number of links within the body of the e-newsletter encouraging the recipient to read more. Generally, this isn’t […]


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Wednesday, May 27, 2015

Call Tracking and Your Firm’s Website

When we ask attorneys how many calls they receive each month from visitors to their websites, the large majority are quick to reply that they’re not certain. This lack of information is in many ways understandable, albeit problematic if you really want to measure your site’s ROI. Of course, you can train your receptionist to […]


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Wednesday, April 8, 2015

No SEO or SEM Requirements Here

Over the past few years, a number of web developers serving the legal industry have started to require that clients have an ongoing search marketing campaign or search engine optimization plan.  Essentially, if you don’t want to pay the price of these services, they don’t want your business. Some might argue that from a business […]


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Friday, February 20, 2015

Should I put my firm’s videos on YouTube?

If you’re like the majority of Americans (78% to be exact), you likely watch a video on the web at least once per week. Video hosting and sharing sites like YouTube have made it easy to post videos and disseminate them to the masses, revolutionizing video marketing for all businesses, including law firms. We often […]


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Monday, January 26, 2015

Google Warns About Mobile Usability Issues

Last week, webmasters around the globe received a notice from Google warning them of mobile usability issues. These warnings were emailed and posted in users’ Webmaster Tools accounts. The warnings included a full report of the non-mobile friendly pages on the site in question along with a list of the problematic components on the offending […]


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Wednesday, December 17, 2014

Proud to Be a Certified Google Partner

You don’t have to look far to find a company that offers Search Engine Marketing (SEM) services. In fact, you can find millions of sites touting these services by doing a simple Google search. To help consumers find knowledgeable experts and set a sort of standard for SEM consultants, Google manages a partner network which […]


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