Search Engine Optimization

Thursday, June 11, 2020

Getting Started with Video Marketing

Video marketing

There are many reasons law firms decide to take the leap and invest in video marketing. Videos provide prospective clients with another way to learn about services and/or products, which can build trust and help drive conversions. Also, video content is shareable on social media and provides an additional way for people to find your…


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Tuesday, April 14, 2020

Something in Google Isn’t Right, Can I Change It?

Man on his laptop looking at Zola Creative's Google My Business page

Perhaps you are doing a branded search on Google and come across something that doesn’t seem quite right. You notice that your company name is misspelled. You begin to panic, you don’t want people to see an error for your own name! You wonder if this is something that can be fixed or if you…


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Thursday, March 5, 2020

A Few of Our Favorite Things

Person on a tablet and laptop

We often hear from legal professionals who are “too busy chopping wood to sharpen the axe.” That is they spend so much time working in their practices (juggling demanding client matters) that they don’t work on their practices. Marketing professionals can also fall victim to this pattern if they’re not careful. At Zola Creative, our…


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Thursday, July 25, 2019

Improving Your Firm’s Online Visibility with Google Search Console

Google Search Console

What is Google Search Console? Google Search Console is a free service that allows website owners to learn more about their site’s visibility in Google results, see certain aspects of the site from Google’s perspective, and communicate directly with the search engine. Google Search Console is accessed directly in your internet browser so there is…


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Thursday, July 26, 2018

Guest Blogging 2.0

Person typing on their computer

What is Guest Blogging? For years, the purpose of guest blogging was solely to get links to your site. It has since transformed, turning into a great way to not only build your website’s credibility, but your brand’s credibility as well. The practice of guest blogging has always been used in search engine optimization (SEO)….


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Wednesday, July 25, 2018

Why is Securing your Website Important?

In recent years, web browsers like Google Chrome, FireFox, and Internet Explorer have been cracking down on cyber security, including identifying websites that are not secure. Web browsers have begun warning users when the website they are visiting is not secure. Google Chrome has also started redirecting users to a warning page before they enter…


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Thursday, November 9, 2017

Developing an Effective Top of Mind Marketing Campaign

When someone is asked if they know a good lawyer, you want your name to be the first one that comes to mind. This is the focus of a “top of mind” marketing campaign. To do this effectively, you need strategies that will leave lasting impressions on your current and potential clients that make your…


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Wednesday, September 6, 2017

Why You Should Use Professionals Who Know Legal to Develop and Host Your Website

Did you know that more than 38% of legal consumers use the internet to find an attorney? Or that most consumers vet attorneys by looking at their website, online reviews and other information available on the web? Your firm’s website and online presence have a direct impact on how your firm is perceived by prospective…


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Tuesday, August 15, 2017

Do You Know the Answers to These 6 Marketing Questions? You Should.

When you were in law school, you might not have thought about the need to market when you became an attorney. However, once you started practicing, the reality set in that in order to be a lawyer, you need clients, and gaining new clients requires marketing your practice. Time available to market may be in…


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Wednesday, July 12, 2017

5 Things You Can’t Afford to Omit From Your Online Marketing Efforts

The legal world is a competitive place. If you’re not proactively taking steps to enhance your firm’s online marketing, then the chances are you will be left behind. While you don’t have to exhaust every possible avenue for promoting your firm online, there are certain things that are non-negotiable. Some are easy to do yourself,…


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