Online Marketing

Monday, May 16, 2011

Understanding Google Analytics Part I: Traffic Sources

Google Analytics is an excellent (and free) program which offers great insight into traffic statistics for your law firm’s website. The site tracks all traffic to your site, storing a wide array of information on referral sources, visitor information and content. With so much being offered, the Analytics control panel can be a bit overwhelming…


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Thursday, January 13, 2011

Getting More Blog Followers

Let’s be honest, blogging is hard work. It takes time, effort and creativity. And after all of this hard work, you want something to show for it–new business, increased visibility and maybe even some guest blog requests. Or at the very least, you want readers and lots of them. So how does your law firm…


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Monday, January 3, 2011

Preparing Your Firm for 2011

As we begin 2011, many attorneys are looking for ways to enhance their marketing strategies and improve their practices. For some lawyers, technology can be the toughest aspect of firm growth. The tech scene is forever changing and with attention focused on billable work, and little technological background, many firms resist new technologies and their…


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Wednesday, December 29, 2010

Drafting Practice Area Copy for Your Website

Creating a website that adequately demonstrates your law firm’s expertise and experience can be difficult. Everything from the design to the copy must be carefully created to ensure that every web visitor knows what your firm is about in just a matter of seconds. During the development process, we often see firms spend weeks preparing…


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Sunday, December 12, 2010

The Basic Ingredients for a Successful Attorney Website

Just like recipes, legal websites have ingredients that must be included for good results. Below you will find the basic building blocks of a successful law firm website: A Professional Design – It sounds like a given, right? Right, but it’s astonishing how many attorney websites we come across each day which are quite simply…


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Monday, July 19, 2010

How Google Places Can Work For Your Law Firm

In the past, we’ve written on the necessity of creating local business listings with the major search engines. Today, we wanted to elaborate on one of these services-Google Places. Formerly known as the Local Business Center, Google Places allows businesses to add a company overview, hours of operation, videos, photos and customer coupons. Seems pretty…


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Tuesday, May 4, 2010

Increase Site Exposure with Free Local Business Listings

Upon launching a new site, we advise our clients that good rankings with the search engines may take several months to attain because there is a general tendency by many search engines to not list new sites high up on the search results list. This is known in the search engine world as being in…


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Monday, April 5, 2010

Promoting Your Law Firm’s Website Offline

When developing your firm’s online marketing strategy, it is important that you take steps to promote your website and online materials offline. You should make certain that your website’s URL is listed on your business cards, firm’s letterhead and all firm advertising. Since much communication is now done via email, it is imperative that all…


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Tuesday, January 26, 2010

Creating a Corporate Identity

When people see the five interlocking rings of the Olympic Games, the international sporting event instantly comes to mind.The symbol has deep meaning for the athletes who adorn it and is recognizable to those who see it–these rings exemplify a powerful logo. All law firms, large and small, should have a logo which is easily…


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Tuesday, January 12, 2010

Search Engine Optimization Tip: Gaining recognition on other websites and with search engines

When researching the many strategies used in search engine optimization, the term “PageRank” is sure to come up. Quite simply explained, “PageRank” generally measures how many, if any, websites provide a hyperlink back to your website. In essence, search engines interpret these link-backs to your website as an endorsement of your website’s credibility and relevancy….


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