Online Marketing

Friday, November 22, 2019

Are You Leveraging LinkedIn?

With over 660 million users in more than 200 countries, LinkedIn is undoubtedly the leading social networking site for professionals. Despite its popularity, we regularly hear from attorneys who aren’t quite sure how to foster engagement on the platform and leverage it for referrals. This week, we held a webinar with one of the leading […]

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Thursday, October 24, 2019

Cultivate the Best Referrals Possible: Focus on Clients First

two people shaking hands making a referral deal

By Kimberly Rice, President and Chief Strategist of KLA Marketing Associates Lawyers struggle with cultivating and nurturing relationships with clients to broaden their network. There is significant fear and lack of confidence over not fully grasping the client attraction process, and a process it is. Too often, we see lawyer clients frustrated that while their […]

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Thursday, July 25, 2019

Improving Your Firm’s Online Visibility with Google Search Console

Google Search Console

What is Google Search Console? Google Search Console is a free service that allows website owners to learn more about their site’s visibility in Google results, see certain aspects of the site from Google’s perspective, and communicate directly with the search engine. Google Search Console is accessed directly in your internet browser so there is […]

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Thursday, July 26, 2018

Guest Blogging 2.0

Person typing on their computer

What is Guest Blogging? For years, the purpose of guest blogging was solely to get links to your site. It has since transformed, turning into a great way to not only build your website’s credibility, but your brand’s credibility as well. The practice of guest blogging has always been used in search engine optimization (SEO). […]

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Wednesday, July 25, 2018

Why is Securing your Website Important?

In recent years, web browsers like Google Chrome, FireFox, and Internet Explorer have been cracking down on cyber security, including identifying websites that are not secure. Web browsers have begun warning users when the website they are visiting is not secure. Google Chrome has also started redirecting users to a warning page before they enter […]

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Friday, June 15, 2018

Online Marketing Success: A Primer for Practicing Attorneys

businessman working on his ipad with files all around the table.

In the 12 years Zola Media has been developing digital marketing strategies for the legal community, I’ve encountered countless perspectives from thousands of clients on the value of online marketing. First, those who have integrated the web into their practice are laser-focused on building an online presence to attract clients and achieve financial success. Then, […]

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Wednesday, April 4, 2018

Learning About 404s on “404 Day”

Have you ever clicked a link from somewhere and brought to a page that doesn’t exist? It can be really frustrating especially if you are interested in the information that should hypothetically be on that page. So what exactly is going on? Why does this happen? How can you as a website owner prevent it […]

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Thursday, November 9, 2017

Developing an Effective Top of Mind Marketing Campaign

When someone is asked if they know a good lawyer, you want your name to be the first one that comes to mind. This is the focus of a “top of mind” marketing campaign. To do this effectively, you need strategies that will leave lasting impressions on your current and potential clients that make your […]

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Monday, September 18, 2017

Securing Your Law Firm’s Website Can No Longer Wait

With the upcoming October update of Google’s popular Chrome browser, there will be a major change in the way sites without a secure certificate (SSL/TLS) are treated. New security warnings will be added to pages collecting user data over http and all http pages viewed in incognito mode. Google’s Commitment to HTTPS For those that may […]

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Wednesday, September 6, 2017

Why You Should Use Professionals Who Know Legal to Develop and Host Your Website

Did you know that more than 38% of legal consumers use the internet to find an attorney? Or that most consumers vet attorneys by looking at their website, online reviews and other information available on the web? Your firm’s website and online presence have a direct impact on how your firm is perceived by prospective […]

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