Although Instagram has been around since 2010, it is only just becoming a platform that attorneys are using to their competitive advantage. Blogs on the other hand have been around (technically) for 28 years, and have been embraced by the legal industry for many years. Today, we will discuss how to promote your blog posts...
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Category: Legal Marketing
Allowing Guest Posts on Your Law Firm’s Website: Is It Ever Worth It?
If you have an attorney website, you may have been contacted by someone who wants to write an article for you. Free content sounds pretty sweet, right? Unfortunately, it’s not always a good deal for you and your firm. On the one hand, content is very important to the success of your attorney website. But...
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Understanding Your “Invisible” Audience – Bots!
Your law firm’s website has a secret, secondary audience: bots! While your site visitors’ opinions matter most, naturally, search engine bots can actually have a bigger impact on the reach and ranking of your attorney website. We frequently remind firms that they are writing for multiple audiences, including current clients, prospective clients, and colleagues. But...
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5 Things You Should Know About Web Forms
Contact forms have been ubiquitous on the web since the early days of web design. Even though they have been around for years, every form is not created equal.
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Good Rankings, Poor Conversions: What’s a Law Firm To Do?
When building a new website, many law firms share the same goals — rank well for popular search terms and generate leads. Most of the attorneys we work with understand that achieving top spots in the search engine results is no easy feat; search engine optimization (SEO) in the legal industry has grown fiercely competitive,...
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How to Engage Your Target Audience with Blogs
Writers often find themselves stumped on what they can do to make their blogs unique and riveting to their target audience. This is a lesson that has no expiration; whether you are in the process of writing your first blog, or already consåider yourself a seasoned vet in content writing, all writers stand at the...
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What Should a Good Landing Page Have and Do You Need One?
A landing page is a short, unique single webpage that appears after a user clicks on a marketing promotion or advertisement. This page specifically requests a certain action from a visitor, such as a form fill out or a click-to-call button. What Should My Landing Page Look Like? A landing page should be simple and...
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Why Content Is King
In January 1996, American software developer and entrepreneur Bill Gates published an essay entitled “Content is King.” Who knew that over 25 years later, content marketers would still be throwing this phrase around when developing effective digital marketing strategies for brands worldwide. But, is it time we shift gears? Should content still be considered king?...
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Google’s Webmaster Guidelines – What You Need To Know
As of December 2021, Google has 86.19% of the market share for search engine use on desktops. It is imperative to have your website appear within Google’s search engine results in order to stay competitive. For those who have no idea where to start, Google hasn’t left you totally in the dark. Google has released...
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Video Marketing Part 3: Promoting and Distributing Video Content
Last week we discussed how to create video content. For our final week, we’re diving into four things to consider when promoting and distributing video content. 4 Things To Consider When Promoting and Distributing Your Videos After selecting a respectable videographer and creating engrossing content, the next thing that law firms need to consider is...
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