Personalization is a trend we see in many other industries, but law firms have been slow to embrace it. Study after study proves that tailored marketing communications are far more effective than generic appeals—so what gives? On the one hand, lawyers are experts at personalization. Lawyers are incredibly skilled at remembering the specific details of...

We’d like to introduce you to a free, little-known tool from Google that can help you skip to the top of the search engine results and connect with local clients. Say hello to Google Map Pack! The Internet is a seriously competitive space for law firms and attorneys. You need every advantage if you’re going...

Last year, TikTok was the most visited website on the internet, surpassing Google, YouTube and Facebook for the top spot. With this surge in popularity, it’s no surprise that law firms are considering if, and how, to leverage the platform. In this video, Omnizant’s Social Media Manager, Madeline, provides a great primer for attorneys that...

This article was originally included in Trial Magazine, published by the American Association for Justice.  Most law practices rely on third-party consultants or agencies for website development and online marketing assistance. Unfortunately, not all providers are transparent. Knowing the right questions to ask (and who to hire) can be challenging if you aren’t well versed in...