Legal Marketing & Web Design Blog

Group of people holding mobile devices in their hands
Legal Marketing
Which Social Media Sites Should My Law Firm Be On?
In a world where social media has taken over and become a huge part of advertising, one popular question being asked by attorneys and firm administrators is, “How can I use this to my firm’s advantage?” By creating profiles on different platforms, you are able to share blog articles, news, and spread the word about...
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Paper with redesign concept being compared to website on a tablet
Website Design
How Often Should I Redesign My Website?
The internet is often the first place people go when looking for legal services. Appearances count, and you don’t want their first impression of your firm to be outdated photos, incorrect information, and broken links. It is integral to the growth of your firm to make sure your website is up to date, so that...
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Woman using smart phone on a couch with Twitter app open
Technology
Should My Law Firm Use Hashtags in Our Social Media Posts?
With the explosive growth of social media over the past decade, it’s no surprise that law firms are now leveraging these platforms to reach potential clients. With the average American spending 2 hours and 3 minutes each day on networks like Facebook, Twitter and LinkedIn, there is an incredible opportunity for attorneys to create an...
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Website traffic
Analytics
Has Traffic to Your Firm’s Website Decreased? Let’s Look to the Source.
Google Analytics is an invaluable tool that helps website owners understand how visitors are finding and using their websites. As you might imagine, one of the most popular numbers to monitor when assessing site performance is how many people are coming to a website, otherwise known as traffic to the site.
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Person looking at ads for "pizza near me" in Google search results
Legal Marketing
Branded PPC vs Non-Branded PPC: Should my practice invest in both?
Pay Per Click (PPC) advertising in the Google Search Network is a great way to get your law firm to the top of the search engine results. Generally speaking, there are two different approaches to this type of advertising: branded PPC campaigns and non-branded PPC campaigns. It’s important to understand how branded and non-branded campaigns differ so you can determine which makes the most sense to help you achieve your marketing goals and allocate your budget accordingly.
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Video marketing
Legal Marketing
Getting Started with Video Marketing
There are many reasons law firms decide to take the leap and invest in video marketing. Videos provide prospective clients with another way to learn about services and/or products, which can build trust and help drive conversions. Also, video content is shareable on social media and provides an additional way for people to find your firm in local searches.
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Man designing a new website
Website Design
Must-Have Pages for Converting More Visitors Into Leads
You're designing an eye-catching website but how does that translate to new leads? Conversion rate optimization is the answer. Conversion Rate Optimization (CRO) is the process of converting visitors into potential customers before they leave your website. To make that happen, let me walk you through the must-have pages every law firm website needs to grow its business.
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Technology
The Anatomy of a SERP
There are approximately 3.5 billion daily searches on Google which means there’s a pretty good chance that you have used the search engine at some point during the day. People use Google for many different things -- looking up statistics, figuring out where to go for dinner, searching for an attorney, booking flights, or trying to remember that actor’s name from that movie.
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Man on his laptop looking at Zola Creative's Google My Business page
Technology
Something in Google Isn’t Right, Can I Change It?
Perhaps you are doing a branded search on Google and come across something that doesn’t seem quite right. You notice that your company name is misspelled. You begin to panic, you don’t want people to see an error for your own name! You wonder if this is something that can be fixed or if you have to endure the embarrassment. I am here to tell you that it can be repaired.
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