Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business. Your social media presence is critical for online success—but it’s now more important than ever, in light of Google’s decision. Don’t underestimate the significance of this update, and don’t...
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Category: Legal Marketing
The Thing Google Still Doesn’t Get About Law Firms
Law firms face unique hurdles in optimizing their online presence—especially firms with broad geographic clientele.
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Different Types of Google Ads: A Primer
When most people think of Google Advertising, they think of standard PPC ads. But there are more ad types in Google’s ecosystem—including cheaper ads which, in some cases, may have a higher ROI. Here’s what you need to know about Google Ads in 2024, including which Google Ads are best for lawyers. PPC ads are...
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Call Tracking for Law Firms
Do you know how many potential clients are calling your law firm via your website each month? Many attorneys are unsure, but tracking these calls is essential for measuring your website's return on investment.
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Stock Photos: Yay or Nay?
We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help or harm your SEO, indirectly?
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Content Distribution—Think Bigger
Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise.
Content Distribution—Think Bigger Read More
Who’s Actually Reading Your Blog?
In a perfect world, every blog visitor would be a prospective client ready to hire within weeks. However, the reality is more nuanced. Who's really reading your blog, and what can you really expect from your blog in terms of growing your business?
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What Makes a Good Social Post?
For many law firms, a social post is just the name of their most recent blog article and a link. If you’re fancy, it might be an excerpt with an automatic thumbnail. But great content needs a great posting strategy—otherwise, what’s the point?
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Domain Age as a Ranking Factor
Google has specifically stated that domain age doesn't impact SEO—so why do older domains rank so well? What can younger firms do to compete?
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Open Hours and Your Firm’s Ranking in the Map Pack
Your local visibility on Google faces a new challenge, though it’s up to you whether this update is friend or foe to your firm. A recent Google algorithm update has turned the spotlight onto a crucial factor: your business hours.
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