Digital Marketing

Wednesday, July 12, 2017

5 Things You Can’t Afford to Omit From Your Online Marketing Efforts

The legal world is a competitive place. If you’re not proactively taking steps to enhance your firm’s online marketing, then the chances are you will be left behind. While you don’t have to exhaust every possible avenue for promoting your firm online, there are certain things that are non-negotiable. Some are easy to do yourself, […]


Read more . . .


Tuesday, June 6, 2017

How Do I Encourage Website Visitors to Complete Forms?

Many law firms have a number of forms on their websites. These forms may be for new contact inquiries, to request a free white paper, register for an upcoming seminar or schedule an initial consultation. Whatever the reason for the forms, the main goal is to have visitors engage with your firm by completing them. […]


Read more . . .


Friday, May 5, 2017

3 Things You Should Consider To Keep Your Law Firm Website Current

Your website is a visual representation of your law firm and as such, you always want to put your best foot forward. This means keeping your legal website as up to date as possible. Did you know that websites have a shelf life of about three years? They begin to lose their effectiveness if new […]


Read more . . .


Monday, April 10, 2017

Sending Your Site “To The Stone Age”

On March 8th, many people in the world of SEO, from account executives to the “do it yourselfers”, noticed something weird going on with their website’s analytics. Keyword rankings were unexpectedly dropping and overall traffic was significantly down, which led many to suspect Google had rolled out an unannounced algorithm update. As many internet people […]


Read more . . .


Thursday, April 6, 2017

The Ins and Outs of Blogging

As you probably are aware,  blogs have become increasingly popular as a medium through which individuals can communicate their thoughts on a wide array of issues. When utilized correctly, your law blog can help you attract new clients, keep you connected to current clients, establish you as an authority in your respective areas of practice […]


Read more . . .


Wednesday, February 8, 2017

4 Things Lawyers Should Know About Getting to the First Page on Google

You’re constantly looking for new ways to market your firm and gain new clients. You’ve spent a tremendous amount of time designing your website to perfectly describe your practice in a way that speaks to your prospective clients, but the phone isn’t ringing. The truth is, if your website is not listed on the first […]


Read more . . .


Monday, October 3, 2016

Thought Leadership Content: Setting Your Practice Apart

The objective of a well-designed content marketing strategy for a practicing attorney is to attract new clients. Given the inherent competitive pressures of the legal industry, it is essential to attract an audience by creating thought leadership content. Put simply, this is information that displays the talent and expertise of your team in the form […]


Read more . . .


Monday, September 26, 2016

Online Visibility – What is an SEO campaign and how does it increase traction for your business?

You know it’s important for your legal website to be listed on the first page of Google. You’re looking to drive more traffic to your site but don’t quite know how to get there. Let us introduce you to SEO: your new best friend. SEO, or Search Engine Optimization, is a collection of strategies, techniques […]


Read more . . .


Friday, July 22, 2016

Web Developer Pro-Tip: What images can I use on my firm website?

Although you may be able to find a good photo in a Google search, chances are you can’t use the image on your law firm’s website without purchasing the license or, at the least, without having written permission from the photographer. Far too often, we hear from attorneys who have received a large bill from […]


Read more . . .


Friday, July 15, 2016

Legal Ethics and Social Media: Some Concerns to Explore Before You Engage

Every business savvy attorney knows that social media can be a powerful tool for attorneys and law firms. However, social media can also raise advertising and solicitation ethical concerns. So before you post any content on social media channels, you need to know about the ethical pitfalls you may encounter when publishing information about your […]


Read more . . .