Digital Marketing

Tuesday, March 23, 2010

Follow Us On Facebook

Zola Creative recently launched a new Facebook page which will allow us to keep all of our fans informed of the latest improvements to our attorney website system, search engine optimization techniques, special offers and online marketing strategies. Follow the link below to visit our page and begin receiving these great updates! Start Following Zola…


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Friday, February 26, 2010

Tracking Traffic to Your Law Firm’s Website

The success of your law firm’s website is a driving force in any marketing campaign. When determining just how well your site is doing, you cannot rely solely on contact inquiries submitted through the website forms. You must also consider visitors, searching for an attorney, who learn of your practice areas and services through your…


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Tuesday, January 26, 2010

Creating a Corporate Identity

When people see the five interlocking rings of the Olympic Games, the international sporting event instantly comes to mind.The symbol has deep meaning for the athletes who adorn it and is recognizable to those who see it–these rings exemplify a powerful logo. All law firms, large and small, should have a logo which is easily…


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Monday, January 18, 2010

A New Way to Highlight Your Blog Entries Throughout Your Site

Blogging can be a great way to deliver information to your firm’s website visitors and keep an ongoing relationship with your current clients even when you are not actively handling their legal matters. Zola Creative’s Blog Management system makes blogging easy, allowing you to add a new blog post in just a couple of minutes….


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Tuesday, January 12, 2010

Search Engine Optimization Tip: Gaining recognition on other websites and with search engines

When researching the many strategies used in search engine optimization, the term “PageRank” is sure to come up. Quite simply explained, “PageRank” generally measures how many, if any, websites provide a hyperlink back to your website. In essence, search engines interpret these link-backs to your website as an endorsement of your website’s credibility and relevancy….


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Wednesday, November 11, 2009

Zola Creative Hits the Road Again

This week representatives from Zola Creative will be visiting Amelia Island, Florida for the Annual National Association of Estate Planners & Councils (NAEPC) Conference. Our team members will be on hand to discuss our services and give you a demonstration of our user-friendly Site Manager which allows your law firm to easily manage your website….


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Monday, August 10, 2009

The Ins and Outs of Blogging

Over the past few years, legal weblogs, also referred to as blogs, have become increasingly popular as a medium through which individuals can communicate their thoughts on a wide array of issues. When utilized correctly, your law blog can help you attract new clients, keep you connected to current clients, establish you as an authority…


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Monday, July 27, 2009

Search Engine Optimization: Content Is King!

If you have a site on the web, you have probably been contacted by a Search Engine Optimization “Expert” who promises to get your site on the first Google search engine result page (SERP) in record time. They often claim that they can elevate your website’s rank within days and promise that your site will…


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Saturday, July 25, 2009

Zola Creative Launches New Website!

Thank you for visiting Zola Creative’s new and improved website! Please feel free to browse through the site and send us your comments and suggestions. Our new Blog was designed with our clients in mind. On this page, we will be discussing ways in which you can work with your website, improve your search engine…


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