Digital Marketing

As the Covid-19 crisis sweeps the nation and the rest of the world, attorneys can be a valuable resource in the weeks ahead. The coronavirus pandemic will have a dramatic impact on individuals, families and businesses. The potential for bankruptcies, family conflict, personal injuries, employment-related disputes, and other controversies means that lawyers must stand ready…

We often hear from legal professionals who are “too busy chopping wood to sharpen the axe.” That is they spend so much time working in their practices (juggling demanding client matters) that they don’t work on their practices. Marketing professionals can also fall victim to this pattern if they’re not careful. At Zola Creative, our…

With over 660 million users in more than 200 countries, LinkedIn is undoubtedly the leading social networking site for professionals. Despite its popularity, we regularly hear from attorneys who aren’t quite sure how to foster engagement on the platform and leverage it for referrals. This week, we held a webinar with one of the leading…

By Kimberly Rice, President and Chief Strategist of KLA Marketing Associates Lawyers struggle with cultivating and nurturing relationships with clients to broaden their network. There is significant fear and lack of confidence over not fully grasping the client attraction process, and a process it is. Too often, we see lawyer clients frustrated that while their…

What is Google Search Console? Google Search Console is a free service that allows website owners to learn more about their site’s visibility in Google results, see certain aspects of the site from Google’s perspective, and communicate directly with the search engine. Google Search Console is accessed directly in your internet browser so there is…

What is Guest Blogging? For years, the purpose of guest blogging was solely to get links to your site. It has since transformed, turning into a great way to not only build your website’s credibility, but your brand’s credibility as well. The practice of guest blogging has always been used in search engine optimization (SEO)….

In recent years, web browsers like Google Chrome, FireFox, and Internet Explorer have been cracking down on cyber security, including identifying websites that are not secure. Web browsers have begun warning users when the website they are visiting is not secure. Google Chrome has also started redirecting users to a warning page before they enter…

In the 12 years Zola Media has been developing digital marketing strategies for the legal community, I’ve encountered countless perspectives from thousands of clients on the value of online marketing. First, those who have integrated the web into their practice are laser-focused on building an online presence to attract clients and achieve financial success. Then,…

Have you ever clicked a link from somewhere and brought to a page that doesn’t exist? It can be really frustrating especially if you are interested in the information that should hypothetically be on that page. So what exactly is going on? Why does this happen? How can you as a website owner prevent it…

When someone is asked if they know a good lawyer, you want your name to be the first one that comes to mind. This is the focus of a “top of mind” marketing campaign. To do this effectively, you need strategies that will leave lasting impressions on your current and potential clients that make your…