Digital Marketing

Thursday, July 9, 2020

Branded PPC vs Non-Branded PPC: Should my practice invest in both?

Person looking at ads for "pizza near me" in Google search results

Pay Per Click (PPC) advertising in the Google Search Network is a great way to get your law firm to the top of the search engine results. Generally speaking, there are two different approaches to this type of advertising: branded PPC campaigns and non-branded PPC campaigns. It’s important to understand how branded and non-branded campaigns…


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Thursday, June 11, 2020

Getting Started with Video Marketing

Video marketing

There are many reasons law firms decide to take the leap and invest in video marketing. Videos provide prospective clients with another way to learn about services and/or products, which can build trust and help drive conversions. Also, video content is shareable on social media and provides an additional way for people to find your…


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Friday, May 8, 2020

Must-Have Pages for Converting More Visitors Into Leads

Man designing a new website

You’re designing an eye-catching website but how does that translate to new leads? Conversion rate optimization is the answer. Conversion Rate Optimization (CRO) is the process of converting visitors into potential customers before they leave your website. To make that happen, let me walk you through the must-have pages every law firm website needs to…


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Thursday, April 30, 2020

The Anatomy of a SERP

There are approximately 3.5 billion daily searches on Google which means there’s a pretty good chance that you have used the search engine at some point during the day. People use Google for many different things — looking up statistics, figuring out where to go for dinner, searching for an attorney, booking flights, or trying…


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Tuesday, April 14, 2020

Something in Google Isn’t Right, Can I Change It?

Man on his laptop looking at Zola Creative's Google My Business page

Perhaps you are doing a branded search on Google and come across something that doesn’t seem quite right. You notice that your company name is misspelled. You begin to panic, you don’t want people to see an error for your own name! You wonder if this is something that can be fixed or if you…


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Wednesday, March 25, 2020

Delivering Value to Clients (and Prospects) During the COVID-19 Crisis

Attorney on cell phone

As the COVID-19 crisis sweeps the nation and the rest of the world, attorneys will be a valuable resource in the weeks ahead. The coronavirus pandemic will have a dramatic impact on individuals, families and businesses. The potential for bankruptcies, family conflict, personal injuries, employment-related disputes, and other controversies means that lawyers must stand ready…


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Thursday, March 5, 2020

A Few of Our Favorite Things

Person on a tablet and laptop

We often hear from legal professionals who are “too busy chopping wood to sharpen the axe.” That is they spend so much time working in their practices (juggling demanding client matters) that they don’t work on their practices. Marketing professionals can also fall victim to this pattern if they’re not careful. At Zola Creative, our…


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Friday, November 22, 2019

Are You Leveraging LinkedIn?

With over 660 million users in more than 200 countries, LinkedIn is undoubtedly the leading social networking site for professionals. Despite its popularity, we regularly hear from attorneys who aren’t quite sure how to foster engagement on the platform and leverage it for referrals. This week, we held a webinar with one of the leading…


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Thursday, October 24, 2019

Cultivate the Best Referrals Possible: Focus on Clients First

two people shaking hands making a referral deal

By Kimberly Rice, President and Chief Strategist of KLA Marketing Associates Lawyers struggle with cultivating and nurturing relationships with clients to broaden their network. There is significant fear and lack of confidence over not fully grasping the client attraction process, and a process it is. Too often, we see lawyer clients frustrated that while their…


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Thursday, July 25, 2019

Improving Your Firm’s Online Visibility with Google Search Console

Google Search Console

What is Google Search Console? Google Search Console is a free service that allows website owners to learn more about their site’s visibility in Google results, see certain aspects of the site from Google’s perspective, and communicate directly with the search engine. Google Search Console is accessed directly in your internet browser so there is…


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