Digital Marketing

What is Guest Blogging? For years, the purpose of guest blogging was solely to get links to your site. It has since transformed, turning into a great way to not only build your website’s credibility, but your brand’s credibility as well. The practice of guest blogging has always been used in search engine optimization (SEO). […]

In recent years, web browsers like Google Chrome, FireFox, and Internet Explorer have been cracking down on cyber security, including identifying websites that are not secure. Web browsers have begun warning users when the website they are visiting is not secure. Google Chrome has also started redirecting users to a warning page before they enter […]

In the 12 years Zola Media has been developing digital marketing strategies for the legal community, I’ve encountered countless perspectives from thousands of clients on the value of online marketing. First, those who have integrated the web into their practice are laser-focused on building an online presence to attract clients and achieve financial success. Then, […]

Have you ever clicked a link from somewhere and brought to a page that doesn’t exist? It can be really frustrating especially if you are interested in the information that should hypothetically be on that page. So what exactly is going on? Why does this happen? How can you as a website owner prevent it […]

When someone is asked if they know a good lawyer, you want your name to be the first one that comes to mind. This is the focus of a “top of mind” marketing campaign. To do this effectively, you need strategies that will leave lasting impressions on your current and potential clients that make your […]

With the upcoming October update of Google’s popular Chrome browser, there will be a major change in the way sites without a secure certificate (SSL/TLS) are treated. New security warnings will be added to pages collecting user data over http and all http pages viewed in incognito mode. Google’s Commitment to HTTPS For those that may […]

Did you know that more than 38% of legal consumers use the internet to find an attorney? Or that most consumers vet attorneys by looking at their website, online reviews and other information available on the web? Your firm’s website and online presence have a direct impact on how your firm is perceived by prospective […]

When you were in law school, you might not have thought about the need to market when you became an attorney. However, once you started practicing, the reality set in that in order to be a lawyer, you need clients, and gaining new clients requires marketing your practice. Time available to market may be in […]

The legal world is a competitive place. If you’re not proactively taking steps to enhance your firm’s online marketing, then the chances are you will be left behind. While you don’t have to exhaust every possible avenue for promoting your firm online, there are certain things that are non-negotiable. Some are easy to do yourself, […]

Many law firms have a number of forms on their websites. These forms may be for new contact inquiries, to request a free white paper, register for an upcoming seminar or schedule an initial consultation. Whatever the reason for the forms, the main goal is to have visitors engage with your firm by completing them. […]