Content Marketing

Tuesday, August 14, 2012

Ways to Share New Content on Your Website

Adding new content to your law firm’s website is an incredibly valuable way to connect with clients and colleagues on an ongoing basis, but how do you effectively share this great information with your network? There are a number of ways to spread the word about your online resources without “selling” your expertise. Consider the […]

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Tuesday, July 31, 2012

Can you ever have too much content on a web page?

If you’re a regular reader, you know how we feel about content; we love it! We encourage law firms to add as much content to their websites, as often as possible, to create an effective online presence. Our love does have some limits though. Sometimes, there really is just too much content on one page. […]

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Thursday, December 22, 2011

How to Choose the Right E-Newsletter Provider for Your Firm

With the holidays just around the corner, your inbox is probably overflowing with promotional messages from retailers and service providers. And amidst this influx, you’ve probably noticed an increase in holiday greetings sent out from neighboring law firms and colleagues by way of e-newsletter. With the number of people using email continuously increasing and the […]

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Wednesday, December 29, 2010

Drafting Practice Area Copy for Your Website

Creating a website that adequately demonstrates your law firm’s expertise and experience can be difficult. Everything from the design to the copy must be carefully created to ensure that every web visitor knows what your firm is about in just a matter of seconds. During the development process, we often see firms spend weeks preparing […]

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Tuesday, October 26, 2010

Just Keep Blogging

By now, most attorneys and website owners know that they should be blogging. Many take to the task with great enthusiasm, writing several posts a week but few sustain this zeal as time passes. In fact, research shows that 45 percent of all bloggers stop blogging within three months. Now we know exactly why this […]

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Monday, May 24, 2010

Beating Blog Writer’s Block

It is easy for attorneys who blog frequently to suffer from writers block. If you are feeling a bit stuck in finding a new topic to feature, you may consider turning to one of the following sources for inspiration: News stories: You don’t have to create a story or rely on past anecdotes each and […]

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Monday, August 10, 2009

The Ins and Outs of Blogging

Over the past few years, legal weblogs, also referred to as blogs, have become increasingly popular as a medium through which individuals can communicate their thoughts on a wide array of issues. When utilized correctly, your law blog can help you attract new clients, keep you connected to current clients, establish you as an authority […]

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