Content Marketing

Monday, June 6, 2016

Where Does Content Fit Into Your Marketing Strategy?

What’s the difference between writing for lawyers and writing for other professionals? Writing for attorneys requires learning about their practice areas, gleaning information from a variety of sources, including state and Federal statutes, and conveying complex information in a manner that is easily understandable. Given the nature of our service, it is essential to create […]


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Thursday, July 23, 2015

“Coming Soon” Isn’t a Content Strategy

We often hear from attorneys who just want to “get something up” and rush to complete their, often overdue, website projects. In most of these cases, the firms in question don’t have much time to devote to the project and the end result is a website with a slew of pages with no content and […]


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Thursday, July 9, 2015

Pro-tip: Formatting Content on Your Firm’s Website

Over the past few years, as a number of open-source platforms like WordPress have become more popular, the use of content management systems (CMS) has become more prevalent in the legal industry. This software varies greatly in terms of capability; some are very basic allowing website owners to simply edit a few core pages while […]


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Thursday, December 4, 2014

Legal Marketing Trends of 2014

As you know all too well, the web is littered with blogs written by and for attorneys. While we are not quick to recommend most, there is one that we regularly read. Attorney at Work is a great resource for legal professionals. The content, contributed by experts throughout the industry (disclaimer –various members of our […]


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Thursday, June 5, 2014

What Are Your Website Visitors Really Looking For?

With major advances in technology, marketers have more resources and data at their fingertips than ever before. Google Analytics is one of the great tools allowing webmasters to better understand visitor behavior and improve their websites to increase traffic and shift behavior patterns. As we develop websites for attorneys, we are often asked what exactly […]


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Friday, March 7, 2014

Guest Blogging 2.0

For years, guest blogging was promoted as a way to get inbound links to your site, increasing visibility with the blog’s readers and also with the search engines. If you have a website, you’ve probably been contacted by a professional (in all likelihood, an SEO consultant acting on behalf of the professional) offering to share […]


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Wednesday, February 19, 2014

How Do I Optimize Blog Posts for the Search Engines?

Most law firms want their sites to rank better with the search engines. In discussing SEO, we consistently preach the power of a dynamic content strategy, recommending that attorneys add fresh content on a regular basis. One way to do this is by setting up a blog and posting to it frequently. On many occasions, […]


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Wednesday, January 8, 2014

Mapping Out a Successful Content Strategy for 2014

In the words of Winston Churchill, “he who fails to plan is planning to fail”. This is most definitely the case when it comes to online marketing and the implementation of a dynamic content strategy. We see it all the time: a law firm launches a new website and is diligent about adding new content […]


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Monday, January 6, 2014

Get Reacquainted with Your Marketing Tools & Software

To launch an effective online marketing campaign in the year ahead, you need to ensure that you are familiar with the various marketing tools and online resources in your arsenal, especially if you haven’t used these systems in some time. Over the next few days, take the following steps so you’re well-prepared to kick off […]


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Friday, December 21, 2012

A Look Back at 2012

Amidst the flurry of last-minute shopping and holiday parties, we wanted to take a moment to reflect on the past year. 2012 has truly been a year of great growth and innovation here at Zola Creative. Our family grew with the addition of new staff and a record number of new firms; we now work […]


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