Attorney Blogging

Thursday, July 26, 2018

Guest Blogging 2.0

What is Guest Blogging? For years, the purpose of guest blogging was solely to get links to your site. It has since transformed, turning into a great way to not only build your website’s credibility, but your brand’s credibility as well. The practice of guest blogging has always been used in search engine optimization (SEO). […]


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Wednesday, July 12, 2017

5 Things You Can’t Afford to Omit From Your Online Marketing Efforts

The legal world is a competitive place. If you’re not proactively taking steps to enhance your firm’s online marketing, then the chances are you will be left behind. While you don’t have to exhaust every possible avenue for promoting your firm online, there are certain things that are non-negotiable. Some are easy to do yourself, […]


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Friday, May 5, 2017

3 Things You Should Consider To Keep Your Law Firm Website Current

Your website is a visual representation of your law firm and as such, you always want to put your best foot forward. This means keeping your legal website as up to date as possible. Did you know that websites have a shelf life of about three years? They begin to lose their effectiveness if new […]


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Thursday, April 6, 2017

The Ins and Outs of Blogging

As you probably are aware,  blogs have become increasingly popular as a medium through which individuals can communicate their thoughts on a wide array of issues. When utilized correctly, your law blog can help you attract new clients, keep you connected to current clients, establish you as an authority in your respective areas of practice […]


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Monday, October 3, 2016

Thought Leadership Content: Setting Your Practice Apart

The objective of a well-designed content marketing strategy for a practicing attorney is to attract new clients. Given the inherent competitive pressures of the legal industry, it is essential to attract an audience by creating thought leadership content. Put simply, this is information that displays the talent and expertise of your team in the form […]


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Friday, March 7, 2014

Guest Blogging 2.0

For years, guest blogging was promoted as a way to get inbound links to your site, increasing visibility with the blog’s readers and also with the search engines. If you have a website, you’ve probably been contacted by a professional (in all likelihood, an SEO consultant acting on behalf of the professional) offering to share […]


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Wednesday, February 19, 2014

How Do I Optimize Blog Posts for the Search Engines?

Most law firms want their sites to rank better with the search engines. In discussing SEO, we consistently preach the power of a dynamic content strategy, recommending that attorneys add fresh content on a regular basis. One way to do this is by setting up a blog and posting to it frequently. On many occasions, […]


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Wednesday, January 8, 2014

Mapping Out a Successful Content Strategy for 2014

In the words of Winston Churchill, “he who fails to plan is planning to fail”. This is most definitely the case when it comes to online marketing and the implementation of a dynamic content strategy. We see it all the time: a law firm launches a new website and is diligent about adding new content […]


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Tuesday, November 12, 2013

SEO Resources for Lawyers

Search engine optimization is complex. It requires some technical knowledge, a basic understanding of web development and whole lot of common sense. To make matters worse, it is constantly evolving so as soon as you think you’ve mastered it, something else changes. At Zola Creative, we have a devoted SEO team because we realize that […]


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Friday, October 11, 2013

Is your website following all of the rules? Our Ethics Elephant can help

As legal marketing specialists, we understand that you can’t develop an effective attorney website without a keen understanding of the ethical responsibilities required of legal professionals when it comes to advertising. It is this unique insight which has led us to become one of the leading online marketing firms for attorneys over the past few […]


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