Legal Marketing & Web Design Blog

Each year, we write a post right around Thanksgiving giving thanks for the events of the past year.   In reviewing all of these posts, it’s easy to see that each year we’ve had even more to celebrate. We’ve continued to improve our offerings, grow our team and have even won some pretty cool awards and a place on the Inc5000 list. And while we’re so grateful for our continued growth, we’re most appreciative for our clients’ great successes in 2014.

Over the past 8 years, we’ve watched the web undergo some serious changes. And we are grateful that we played a role in that evolution, helping the legal industry make its mark with hundreds of powerful websites and blogs. This fall alone, we launched nearly 30 new sites for attorneys across the country.

At Zola Creative, we’re always looking for ways to improve our services and make the practice of online marketing more efficient and effective for all of the firms we have the pleasure of serving. We often hear from attorneys who have made changes to their websites and then, for whatever reason, need to revert back to the old version of the page before it was updated. To help with this request and give firms the option to press the “reset button” on website copy and images, we are pleased to store all versions of clients' home pages, practice area pages and custom pages in their respective Site Manager accounts.

At Zola Creative, we are committed to serving as a reputable source of online marketing information and delivering value to the legal community. On October 30th, we will be co-sponsoring a free CLE for N.Y. Attorneys.

If you’re like most attorneys, you’ve probably been approached by an SEO consultant about  search engine marketing (SEM) or pay per click (PPC) campaigns which they claim can help to generate high-quality leads for your firm in a matter of days. While the promise of new business can be alluring, these campaigns can be incredibly costly and, if not executed correctly, they can decimate your marketing budget and generate underwhelming results.

We have a lot of joyous moments at Zola Creative: having a new attorney join the Zola Creative family, watching the firms we work with grow and of course, launching a new website. This summer was truly a great season of highs and we got to experience all of the above; most notably, we launched 50 new websites! Now it’s not the number that gets us excited, it’s the fact that 50 practices have incredible websites that will allow them to connect with prospective clients, colleagues and current clients, and help them build a powerful web presence.

Each year, Inc. compiles a list of the fastest-growing private companies in America. We are so pleased to announce that Amicus Creative Media made the 2014 list, coming in at #507! We are so grateful to all of our amazing clients and partners who have supported us along the way.

As much of the Northeast and Midwest thawed out from a VERY long winter, the Zola Creative team was hard at work launching new sites for over 40 law firms! The development process of a new site is always an amazing experience – we have the opportunity to learn more about a firm and work as a team to bring their vision to life. The most exciting time, however, comes on the day we launch a new site knowing that the firm has unlimited potential to build a powerful web presence and the ultimate vehicle to drive this campaign.

Next week, Zola Creative will be co-sponsoring a free CLE for NY attorneys. The presentation, led by our CEO Fred Cohen, will explore effective marketing strategies for law firms and examine some key ethical considerations that attorneys must be mindful of when it comes to advertising. This course is appropriate for both newly admitted and experienced attorneys.