Legal Marketing & Web Design Blog

Google Analytics is an invaluable tool that helps website owners understand how visitors are finding and using their websites. As you might imagine, one of the most popular numbers to monitor when assessing site performance is how many people are coming to a website, otherwise known as traffic to the site.

Pay Per Click (PPC) advertising in the Google Search Network is a great way to get your law firm to the top of the search engine results. Generally speaking, there are two different approaches to this type of advertising: branded PPC campaigns and non-branded PPC campaigns. It’s important to understand how branded and non-branded campaigns differ so you can determine which makes the most sense to help you achieve your marketing goals and allocate your budget accordingly.

Perhaps you are doing a branded search on Google and come across something that doesn’t seem quite right. You notice that your company name is misspelled. You begin to panic, you don’t want people to see an error for your own name! You wonder if this is something that can be fixed or if you have to endure the embarrassment. I am here to tell you that it can be repaired.

We often hear from legal professionals who are “too busy chopping wood to sharpen the axe.” That is they spend so much time working in their practices (juggling demanding client matters) that they don’t work on their practices. Marketing professionals can also fall victim to this pattern if they’re not careful. At Zola Creative, our team is dedicated to continually strengthening their knowledge of digital marketing best practices and leveraging industry-leading tools that will help increase our clients' visibility and generate more business.

Google Search Console is a free service that allows website owners to learn more about their site’s visibility in Google results, see certain aspects of the site from Google’s perspective, and communicate directly with the search engine.

In recent years, web browsers like Google Chrome, FireFox, and Internet Explorer have been cracking down on cyber security, including identifying websites that are not secure. Web browsers have begun warning users when the website they are visiting is not secure. Google Chrome has also started redirecting users to a warning page before they enter a website that is not secure.

In the 12 years Zola Media has been developing digital marketing strategies for the legal community, I’ve encountered countless perspectives from thousands of clients on the value of online marketing. First, those who have integrated the web into their practice are laser-focused on building an online presence to attract clients and achieve financial success.

When you were in law school, you might not have thought about the need to market when you became an attorney. However, once you started practicing, the reality set in that in order to be a lawyer, you need clients, and gaining new clients requires marketing your practice. Time available to market may be in short supply, but you can make the most of it if you have the knowledge base to at least be able to answer these very important marketing questions...

The legal world is a competitive place. If you’re not proactively taking steps to enhance your firm’s online marketing, then the chances are you will be left behind. While you don’t have to exhaust every possible avenue for promoting your firm online, there are certain things that are non-negotiable. Some are easy to do yourself, while others should be left to the pros. According to our visibility team, here are the five things you can’t afford to omit from your online marketing efforts...