Timothy Abeel & Associates, P.C. is a successful lemon law and consumer
protection firm serving clients throughout Pennsylvania and New Jersey. The
firm prides itself on assisting individuals who have purchased defective cars or
have been victimized by dealership fraud.

Practice Area

Lemon Law,
Dealer Fraud


New Jersey




The Challenge

Attorney Timothy Abeel recognized the importance of the internet for establishing his practice and generating leads online, specifically, leveraging paid search to be immediately competitive with more established firms. He needed a partner that could both develop an attractive website for his new firm and also execute on a marketing strategy that would begin generating leads quickly.


The Strategy

The Zola team developed a comprehensive online strategy consisting of creating a website designed to convert, branding for the new firm, and a digital marketing plan to effectively drive new clients to the site.


Establishing a Strong Brand through Website and Logo Design


To create a distinctive look, the Zola team designed a custom website and logo to reflect the firm’s individual brand. In addition, the Zola attorney writing team created compelling content to increase user engagement, conversion, and enable strong rankings with search engines.


Paid Search Campaign for Immediate Website Traffic

A paid search campaign with Google AdWords was created to quickly and effectively drive leads in the competitive market. Continuous optimization and improvements to the campaign have allowed for an ongoing increase in lead volume and decrease in acquisition costs.


The Results

Since the start of the campaign, Timothy Abeel & Associates, P.C. has acquired over 28,000 leads through their website. Phone call tracking has been a significant tool in following these leads, resulting in a 35 percent conversion rate. Eighty-two percent of visitors to the website are new visitors, bringing a significant number of potential leads to the firm.

Timothy Abeel & Associates, P.C.’s site now ranks on the first page of Google for over 120 of the firm’s targeted terms, including highly relevant searches for:

  • Lemon law attorney NJ
  • Auto recall lawyer PA
  • Auto warranty attorney Philadelphia
  • Car malfunction attorney Pittsburg
  • Dealer fraud PA
  • Lemon law lawyer NJ
  • 500 +
    Monthly Website Leads
  • 120 +
    First Page Rankings
  • 1400 +
    Monthly Visitors

With the help of Zola Creative, Timothy Abeel & Associate P.C.’s advanced marketing plan has
delivered exceptional results that contribute to the firm’s overall success.


“Zola Media is the total package for your digital needs for your business. As the firm has grown, they have been there every step of the way to come up with new ideas for the digital part of my law firm and its growth. They’ve really done a fantastic job in helping my business grow.”

Attorney Timothy J. Abeel, Jr. Esq.
Timothy Abeel & Associates, P.C.