Case Study – Lipsky Lowe

Lipsky Lowe LLP, a premier New York City law firm, focuses exclusively on employment law. With over 30 years of experience, the attorneys of Lipsky Lowe assist clients in employment law matters including sexual harassment, discrimination, unpaid overtime and wrongful termination.

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Practice Area

Employment Law

Location

New York City

Attorneys

The Challenge

As a new firm, Lipsky Lowe was looking to stand out in the crowded New York City employment law market. The lead attorneys knew that, in addition to the creation of a compelling site, they would require advanced marketing services to compete with more established firms. They turned to Omnizant to address both needs.

We were a new law firm with no market presence before hiring Omnizant to run our advertising and marketing campaigns. With Omnizant’s help, we are known as one of the go-to plaintiff-side employment firms in New York City.

Douglas Lipsky
Lipsky Lowe LLP

The Strategy

Working alongside Lipsky Lowe’s attorneys, the Omnizant team began by drafting unique content for the firm and building a premium website designed to convert website visitors into clients. Later, video was shot and integrated into the site, along with continued organic search marketing and a premium social media campaign. The website now includes the following components:

Website Design
Organic SEO
Paid Search
Social Media Marketing
Content Creation & Marketing
Video Production & Marketing

A graph shows an increase in website traffic per month from 520 to over 1750 over a period of a year and a half.

Video Production and Marketing

A video production crew was sent to the Lipsky Lowe office for a full day of shooting. Over 50 videos were created to improve the site and support organic search and social media efforts. Custom video marketing services help personalize the site, allowing users to feel more connected to the attorneys. This bond leads to increased conversion.

Paid Search Marketing

Google Search Network ads were created to complement organic search ads and drive additional visitors to the site. Targeting efforts have ensured that these ads are most visible to searchers who are most likely to convert. The addition of a paid search campaign enables the firm to reach potential clients quickly and effectively.

The Results

Omnizant’s design received a Legal Standard of Excellence Web Award. The marketing plan has transformed the new firm of Lipsky Lowe to a leader in one of the country’s most competitive markets. The firm’s website now averages over 1750 visitors monthly, and more than 200 phone calls.

A graph showing increase in phone call leads from 20 to over 200 per month in a one year and a half period.

1750+

Monthly Website Visitors

200+

Monthly Leads

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