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Lipsky Lowe LLP, a premier New York City law firm, focuses exclusively on
employment law. With over 30 years of experience, the attorneys of Lipsky Lowe assist
clients in employment law matters including sexual harassment, discrimination,
unpaid overtime and wrongful termination.

Practice Area

Employment Law

Location

New York City

Attorneys

4

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The Challenge

As a new firm, Lipsky Lowe was looking to stand out in the crowded New York City employment law market. The lead attorneys knew that, in addition to the creation of a compelling site, they would require advanced marketing services to compete with more established firms. They wisely turned to Zola Creative to address both needs.

We were a new law firm with no market presence before hiring Zola to run our advertising and marketing campaigns. With Zola’s help, we are known as one of the go-to plaintiff-side employment firms in New York City.
Douglas Lipsky
Lipsky Lowe LLP

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The Strategy

Working alongside Lipsky Lowe’s attorneys, the Zola Creative team began by drafting unique content for the firm and building a premium website designed to convert website visitors into clients. Later, video was shot and integrated into the site along with continued organic search marketing and a premium social media campaign so that the website now includes the following components:

  • Website Design
  • Organic SEO
  • Paid Search
  • Social Media Marketing
  • Content Creation & Marketing
  • Video Production & Marketing
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Video Production and Marketing

A video production crew was sent to the Lipsky Lowe office for a full day of shooting. Over 50 videos were created to improve the site and support organic search and social media efforts.

Custom video marketing services now help to personalize the site, allowing users to feel more connected to the attorneys. This bond leads to increased conversion.

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Paid Search Marketing

Google Search Network ads were created to complement organic search ads and drive additional visitors to the site. Targeting efforts have ensured these ads are most visible to those searchers most likely to convert.

The addition of a paid search campaign now enables the firm to reach potential clients quickly and effectively.

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The Results

Zola Creative’s design received a Legal Standard of Excellence Web Award. The marketing plan has transformed the new firm of Lipsky Lowe to a leader in one of the country’s most competitive markets. The firm’s website now averages over 1750 visitors monthly, and more than 200 phone calls.

  • 1750+
    Monthly Website Visitors
  • 200+
    Monthly Leads
Website traffic chart

Traffic:
As this graph illustrates, visits to the website have increased tremendously over the past 7 months
Phone calls chart

Phone Calls:
Lipsky Lowe’s phone call volume has also increased exponentially