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J&Y Law is a premier personal injury law firm with a strong tradition of
obtaining superior results. Headquartered in Los Angeles, the firm skillfully and
aggressively represents clients throughout the state of California.

Practice Area

Personal Injury

Location

Los Angeles

Attorneys

3

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The Challenge

Limited Online Visibility and Poor Lead Generation Results

J&Y Law had developed a website with a local agency, but, despite the firm’s success, was not getting leads from the internet. Website traffic was minimal, and the domain was being penalized by Google. Faced with these difficulties, founder and managing partner Yosi Yahoudai contacted Zola to see what could be done to improve the situation.

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The Strategy

Working closely with J&Y Law, the Zola team created a brand new website designed to maximize search engine rankings and lead generation performance. A multifaceted marketing plan was put into effect to amplify these efforts in order to start delivering highly targeted leads to J&Y Law. These strategies included:

  • Website design and optimization
  • Attorney content writing and video creation
  • Paid search with AdWords
  • Advanced website, analytics and conversion tracking
  • Local SEO
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Improved Website Design and Enhanced Thought Leadership

Zola Creative redesigned J&Y Law’s website to increase audience appeal and drive conversions. Custom content and blogs produced by our team of legal writers highlighted thought leadership and enhanced rankings in Google search results.

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More Comprehensive Coverage in Legal Directories and Major Publications

Our team created profiles on legal directories for J&Y Law and its attorneys. Our marketing team posted guest blogs written by our content writers in major publications, expanding high-quality coverage.

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The Results

In the two years since Zola’s innovative campaign for J&Y Law began, the number of monthly organic visitors to their site has soared to over 1,000. Three-fourths of visitors to the website are first-timers, bringing a large number of potential new leads. The J&Y Law site now ranks on the first page of Google for over 80 of the firm’s targeted terms, including highly relevant searches for:

  • Truck accident lawyer Los Angeles
  • Car accident attorney Los Angeles
  • Motorcycle accident lawyer Los Angeles
  • Spinal injury lawyer Los Angeles
  • Construction accident lawyer Los Angeles
  • 400 +
    Monthly Website Leads
  • + 84
    First Page Rankings (among tracked Search terms)
  • 1000 +
    Organic Visitors (monthly)

J&Y Law’s advanced marketing plan with Zola has been extremely beneficial to the success of their
firm and is now delivering over 400+ contacts from the website each month.

Testimonial

Simply put, if you’re looking for a new design on your website or a massive improvement with your SEO and/or PPC campaigns, there just isn’t a better company to go with than Zola. They are simply the best.

Yosi Yahoudai, Esq.
J&Y Law Firm