Legal Marketing & Web Design Blog

Friday, July 22, 2016

Web Developer Pro-Tip: What images can I use on my firm website?

Although you may be able to find a good photo in a Google search, chances are you can’t use the image on your law firm’s website without purchasing the license or, at the least, without having written permission from the photographer. Far too often, we hear from attorneys who have received a large bill from […]


Read more . . .


Friday, July 15, 2016

Legal Ethics and Social Media: Some Concerns to Explore Before You Engage

Every business savvy attorney knows that social media can be a powerful tool for attorneys and law firms. However, social media can also raise advertising and solicitation ethical concerns. So before you post any content on social media channels, you need to know about the ethical pitfalls you may encounter when publishing information about your […]


Read more . . .


Monday, June 6, 2016

Where Does Content Fit Into Your Marketing Strategy?

What’s the difference between writing for lawyers and writing for other professionals? Writing for attorneys requires learning about their practice areas, gleaning information from a variety of sources, including state and Federal statutes, and conveying complex information in a manner that is easily understandable. Given the nature of our service, it is essential to create […]


Read more . . .


Monday, May 23, 2016

The Importance of a Mobile Website

What is a mobile-optimized site and why do I need it? Mobile Optimization is essential for every website. Many more people are starting to use mobile devices to browse the web, so we need to ensure that website designs are reformatted to fit mobile screens. Google and other search engines are now placing a high […]


Read more . . .


Monday, May 9, 2016

3 Keys to Better Understanding the Value of Your Search Marketing Campaign

With the sky-high cost of clicks for legal search terms, launching and maintaining a paid search campaign can be intimidating. One of the most common questions I am asked is how attorneys can better measure the return on investment (ROI) of their campaigns. While goals may vary, lead generation most often tops the list. Given […]


Read more . . .


Thursday, April 7, 2016

Disclaimers on Your Firm’s Website

In developing websites for attorneys, we’re often asked what kinds of disclaimers should be included on a legal website. The answer to this question largely depends on the jurisdiction(s) of the firm and the local Rules of Professional Conduct. We recommend that all firms carefully comb through this information and all ethics opinions when developing […]


Read more . . .


Monday, September 28, 2015

If you remember only one thing about SEO, remember E.A.T.

In speaking with attorneys about search engine optimization, we’ve received thousands of questions about the process. Many want to know what exactly it is, how it’s done, what works and what doesn’t. In discussing the necessity for high-quality information, many attorneys are quick to question how the search engines are actually able to crawl each […]


Read more . . .


Thursday, September 24, 2015

Google’s Agency Day in NYC!

Last week, several members of the Zola Creative team attended Agency Day hosted by Google. This exclusive event invites a number of select Google Partners to join members of the search engine’s Account Strategy team for a day of education and networking.  Along the way we learned quite a few fun facts and helpful tidbits […]


Read more . . .


Friday, September 4, 2015

What Colors Represent Your Firm?

What is your favorite color? It’s a seemingly straightforward question that we’ve all been asked. Most people are quick to answer with a simple blue, green or red. When we pose this question to our clients during the design consultation, we often encounter a similar response from clients who haven’t really given it much thought […]


Read more . . .


Tuesday, August 18, 2015

Amicus Creative Named to the Inc. 5000 List for Second Consecutive Year

Each year, Inc. Magazine ranks the fastest-growing privately held companies in the United States. For a second consecutive year, Amicus Creative Media has earned a spot on this list coming in at # 1415 with 293% growth over the past three years. As we pause to celebrate our continued growth, we are overwhelmed with gratitude for the […]


Read more . . .