If you’re a regular reader, you know how we feel about content; we love it! We encourage law firms to add as much content to their websites, as often as possible, to create an effective online presence. Our love does have some limits though. Sometimes, there really is just too much content on one page. We often find this on the home page.

Every website has a navigation menu. For most law firms, this menu includes a home “button” and direct links to pages highlighting the firms’ practice areas, office locations and attorney profiles. And while it is a critical component of the site, it is not one that is often carefully analyzed by firms when they set out to create a new website.

¿Habla español? Parlez-vous français? If your office is multilingual, it’s a good idea to include website content in all of the languages that you speak so that you can effectively reach and connect with all prospective clients, not just English-speakers. Ideally, your firm should have a separate website in each language or, at the least, several pages devoted to the different languages you (or your staff) speak.

A basic component of any legal website is the almighty attorney profile page. There are hundreds of articles devoted to drafting an effective attorney bio which conveys experience while engaging the reader. And while the subject of attorney profiles has been widely explored, discussion of whether or not support staff should be included on a law firm’s website has been rather limited.

Recently as I was skimming through our Twitter feed, I came across a blog post from a marketing consultant that we follow. She wrote about a blog challenge which she had undertaken, vowing to post a new entry every day for 90 days straight. And while it seems like a tremendous undertaking (she is currently about three weeks in), it will undoubtedly have significant benefits on her website and the way she connects with online visitors and clients.