Legal Marketing & Web Design Blog

Friday, August 12, 2016

Creating Visual Harmony on Your Website through the Golden Ratio

What’s the Golden Ratio? The Golden Ratio is a mathematical formula studied by the Ancient Greeks and implemented throughout many disciplines, from architecture to art, for thousands of years. The ratio is approximately 1:1.61, illustrated by a rectangle split into a square and a smaller rectangle. The smaller rectangle can further divide into irregular-sized pieces. […]


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Friday, July 22, 2016

Web Developer Pro-Tip: What images can I use on my firm website?

Although you may be able to find a good photo in a Google search, chances are you can’t use the image on your law firm’s website without purchasing the license or, at the least, without having written permission from the photographer. Far too often, we hear from attorneys who have received a large bill from […]


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Friday, July 15, 2016

Legal Ethics and Social Media: Some Concerns to Explore Before You Engage

Every business savvy attorney knows that social media can be a powerful tool for attorneys and law firms. However, social media can also raise advertising and solicitation ethical concerns. So before you post any content on social media channels, you need to know about the ethical pitfalls you may encounter when publishing information about your […]


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Monday, June 6, 2016

Where Does Content Fit Into Your Marketing Strategy?

What’s the difference between writing for lawyers and writing for other professionals? Writing for attorneys requires learning about their practice areas, gleaning information from a variety of sources, including state and Federal statutes, and conveying complex information in a manner that is easily understandable. Given the nature of our service, it is essential to create […]


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Monday, May 23, 2016

The Importance of a Mobile Website

What is a mobile-optimized site and why do I need it? Mobile Optimization is essential for every website. Many more people are starting to use mobile devices to browse the web, so we need to ensure that website designs are reformatted to fit mobile screens. Google and other search engines are now placing a high […]


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Monday, May 9, 2016

3 Keys to Better Understanding the Value of Your Search Marketing Campaign

With the sky-high cost of clicks for legal search terms, launching and maintaining a paid search campaign can be intimidating. One of the most common questions I am asked is how attorneys can better measure the return on investment (ROI) of their campaigns. While goals may vary, lead generation most often tops the list. Given […]


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Thursday, April 7, 2016

Disclaimers on Your Firm’s Website

In developing websites for attorneys, we’re often asked what kinds of disclaimers should be included on a legal website. The answer to this question largely depends on the jurisdiction(s) of the firm and the local Rules of Professional Conduct. We recommend that all firms carefully comb through this information and all ethics opinions when developing […]


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Friday, September 4, 2015

What Colors Represent Your Firm?

What is your favorite color? It’s a seemingly straightforward question that we’ve all been asked. Most people are quick to answer with a simple blue, green or red. When we pose this question to our clients during the design consultation, we often encounter a similar response from clients who haven’t really given it much thought […]


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Thursday, July 23, 2015

“Coming Soon” Isn’t a Content Strategy

We often hear from attorneys who just want to “get something up” and rush to complete their, often overdue, website projects. In most of these cases, the firms in question don’t have much time to devote to the project and the end result is a website with a slew of pages with no content and […]


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Thursday, June 25, 2015

The Plight of an “Eh” Website

Each year, members of the Zola Creative team attend a number of legal conferences around the country. Regardless of whether the event is for a local bar association or national professional organization, the members share similar concerns and hesitations when it comes to marketing. In meeting new attorneys, we always ask whether or not they […]


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