Legal Marketing & Web Design Blog

Legal Marketing
Are You Leveraging LinkedIn?
With over 660 million users in more than 200 countries, LinkedIn is undoubtedly the leading social networking site for professionals. Despite its popularity, we regularly hear from attorneys who aren’t quite sure how to foster engagement on the platform and leverage it for referrals.
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Website Design
Website Accessibility Principle #2: Operable
Web accessibility has made headlines in recent months with a number of senators calling for additional clarification of website accessibility requirements from the DOJ. While the future around web accessibility regulation remains uncertain, it's important that business owners understand prevailing standards. We're exploring these considerations in a series of blog posts where we tackle the four key principles of the WCAG 2.0.
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Legal Marketing
Cultivate the Best Referrals Possible: Focus on Clients First
Lawyers struggle with cultivating and nurturing relationships with clients to broaden their network. There is significant fear and lack of confidence over not fully grasping the client attraction process, and a process it is. Too often, we see lawyer clients frustrated that while their efforts are unabated, their client generation is minimal.
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Technology
Improving Your Firm’s Online Visibility with Google Search Console
Google Search Console is a free service that allows website owners to learn more about their site’s visibility in Google results, see certain aspects of the site from Google’s perspective, and communicate directly with the search engine.
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Website Design
Website Accessibility Principle #1: Perceivable
Several weeks ago, we explored the evolution of the American with Disabilities Act (ADA) and the application of this law to internet properties. While formal guidelines have yet to be issued by the Department of Justice (DOJ), the Web Content Accessibility Guidelines (WCAG) 2.0 have emerged as the standard for developing accessible web properties and should be referenced in the design and development process.
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Website Design
Does my law firm’s website have to be ADA compliant? Part I
Earlier this year, Domino’s Pizza made headlines when the Ninth Circuit Court of Appeals ruled that the fast food chain’s website, used for online ordering and coupon acquisition, must comply with the American with Disabilities Act (ADA).
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Announcements
Zola Creative Wins Four Awards for Legal Website Development
We are very excited to announce that four of our law firm websites have won 2018 WebAwards awarded by the Web Marketing Association.
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Legal Marketing
Guest Blogging 2.0
For years, the purpose of guest blogging was solely to get links to your site. It has since transformed, turning into a great way to not only build your website’s credibility, but your brand’s credibility as well.
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Technology
Why is Securing your Website Important?
In recent years, web browsers like Google Chrome, FireFox, and Internet Explorer have been cracking down on cyber security, including identifying websites that are not secure. Web browsers have begun warning users when the website they are visiting is not secure. Google Chrome has also started redirecting users to a warning page before they enter a website that is not secure.
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