Legal Marketing & Web Design Blog

When researching the many strategies used in search engine optimization, the term “PageRank” is sure to come up. Quite simply explained, "PageRank" generally measures how many, if any, websites provide a hyperlink back to your website. In essence, search engines interpret these link-backs to your website as an endorsement of your website’s credibility and relevancy. All other things being equal, a website that has “link-backs” from many other highly ranked, relevant sites will rank better than a page with no "link-backs."

There is no time more fitting to reflect on the past year and express our sincerest gratitude to all of our wonderful clients. As most of you know, our team has been hard at work developing and launching LegalVault, improving capabilities within the Site Manager and writing more legal content for your websites. All of our successes in 2009 would not have been possible without your helpful suggestions and continued support.

This week representatives from Zola Creative will be visiting Amelia Island, Florida for the Annual National Association of Estate Planners & Councils (NAEPC) Conference. Our team members will be on hand to discuss our services and give you a demonstration of our user-friendly Site Manager which allows your law firm to easily manage your website.

The legal team at Zola Creative has been hard at work adding new legal content to our practice area library. Our newest content additions include Criminal Defense, DWI Defense, Immigration (Deportation Defense, I-9 Compliance, Temporary Visas, attaining Permanent Residence status), Civil Litigation and Employment Law.

Zola Creative proudly announces the launch of LegalVault™, an advanced document storage and exchange system which allows your firm to easily and securely upload and maintain clients’ documents and vital information for convenient retrieval.

The ABA Law Practice Management Section stresses the importance of effective attorney websites writing, "Above all, remember that your Web site is your most visible first impression. It also has a chance of being your second and third impression, if it is compelling enough to draw visitors back."

Over the past few years, legal weblogs, also referred to as blogs, have become increasingly popular as a medium through which individuals can communicate their thoughts on a wide array of issues. When utilized correctly, your law blog can help you attract new clients, keep you connected to current clients, establish you as an authority in your respective areas of practice and assist with search engine optimization. Below we have provided you with some tips on the ins and outs of maintaining a successful blog.

Representatives from Zola Creative will be attending two conferences in Chicago over the next week. From July 30 to August 2, we will be in attendance at the 2009 Annual American Bar Association (ABA) Meeting. Then from August 4 to August 6, you will find us at the WealthCounsel event, "Planning for the Generations."

If you have a site on the web, you have probably been contacted by a Search Engine Optimization “Expert” who promises to get your site on the first Google search engine result page (SERP) in record time. They often claim that they can elevate your website's rank within days and promise that your site will have a permanent place in these top positions. Unfortunately, most of these individuals, and the companies they represent, are scam artists hoping to charge top dollar for services they can’t provide.