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Technology

On-site vs. Off-site Optimization

SEO, meta tags, SEM, cloaking, bots, latent semantic indexing, white hat, black hat, algorithms, PPC, keyword cannibalization…search engine optimization can be overwhelming and downright confusing to law firms trying to build a powerful online presence and increase site visibility. While you don’t need to master all of the optimization lingo to develop and maintain an effective website, it is important that you understand the basics of SEO to ensure you don’t fall victim to the many SEO scams pitched to law firms each and every day.
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Website Design

Web Developer Pro-Tip: What is the optimal size for photos on my website?

Adding photos to the content area of your website can be a great way to enhance your site’s appearance while giving it a more customized feel. Many content management systems, like our own Site Manager, allow site administrators to add photos directly to the site. With the ability to add photos, come many questions. What’s the best size for photos on the site? Should they be cropped? Should I apply any effects to the photo (sepia looks pretty cool, right)? In this post, we’ll explore some photo basics and best practices for adding photos to your law firm’s site.
Web Developer Pro-Tip: What is the optimal size for photos on my website? Read More
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Legal Marketing

Measuring Website Success

Success is always subjective. For some firms, website success may be achieving a top spot on a local Google search. For another, it might be getting four leads a month from the firm’s main site. And yet another may just consider having a professional-looking website as online marketing success.
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Announcements

Affinity Partnership with the New Jersey State Bar Association

We’re thrilled to announce our new partnership with the New Jersey State Bar Association! As an Affinity Partner, we will extend a significant discount on our website development fees to all members of the NJSBA. In addition to a stunning design and unparalleled one on one client service, Omnizant will provide all firms with compelling content, search engine optimization, unparalleled content management system and interactive tools to engage visitors.
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Legal Marketing

You Say Attorney, I Say Lawyer. Google Says Both.

When discussing content optimization with our clients, we’re often asked whether or not people tend to search by “lawyer” or “attorney”. Truth be told, internet users include both in their search queries. In an attempt to show up in all search results, we often find attorneys trying to include the different terms in a short page of content or even worse, in one sentence. This is largely unnecessary and can actually turn off site visitors.
You Say Attorney, I Say Lawyer. Google Says Both. Read More
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Legal Marketing

Go Mobile with Your Attorney Website

With 1 in 10 internet users now using their mobile devices to surf the web, it’s absolutely critical that all law practices have a site that can be easily accessed on the small screen of a smartphone or tablet. Omnizant Media is pleased to offer mobile website development for all law firms to ensure that they are effectively engaging visitors across all devices.
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Legal Marketing

Ways to Share New Content on Your Website

Adding new content to your law firm’s website is an incredibly valuable way to connect with clients and colleagues on an ongoing basis, but how do you effectively share this great information with your network? There are a number of ways to spread the word about your online resources without “selling” your expertise. Consider the following sharing techniques...
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