Developing a new website for your law firm is no easy feat. When it’s launched, you’ll likely head into celebratory mode, relishing in the fact that the writing, meetings with your website developer and revision reviews are now a thing of the past. But don’t kick up your feet too fast; the launch of a new website is just the beginning of a successful online marketing campaign. If you’re on the verge of launching a new website or have recently introduced a new site to the World Wide Web, review the following checklist to make sure you’re setting your site up for success.
You’ve launched your firm’s new website, now what? Read More
Celebrating Immigration & Bankruptcy Attorneys
At Omnizant, we work with hundreds of attorneys across the country, showcasing the good work that they do to better the profession and help individuals throughout their communities. We always relish in the opportunity to celebrate these attorneys, and with April here, we are turning our attention to Immigration and Bankruptcy Attorneys. You see this month is both Immigration Awareness and Financial Literacy Month - a time when professionals across a multitude of industries come together to educate the public.
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Guest Blogging 2.0
For years, guest blogging was promoted as a way to get inbound links to your site, increasing visibility with the blog’s readers and also with the search engines. If you have a website, you’ve probably been contacted by a professional (in all likelihood, an SEO consultant acting on behalf of the professional) offering to share his or her expertise on your blog; they promise a high-quality, original post for absolutely nothing. What’s the catch you ask? The return was simple – a single link, or multiple links, back to the writer’s website.
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How Do I Optimize Blog Posts for the Search Engines?
Most law firms want their sites to rank better with the search engines. In discussing SEO, we consistently preach the power of a dynamic content strategy, recommending that attorneys add fresh content on a regular basis. One way to do this is by setting up a blog and posting to it frequently. On many occasions, we’ve had clients ask us what they can do to optimize their blog posts for the search engines. In truth, if you’re writing your blog posts for the search engines, you’re doing it all wrong.
How Do I Optimize Blog Posts for the Search Engines? Read More
URL Advertising: Are you doing enough?
If you’ve created a professional website with high-quality content, you want to take every opportunity to showcase it to the world. Unfortunately, far too many attorneys miss valuable opportunities to promote their websites to contacts in everyday communications. Consider the following places to include your URL...
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Creating a Logo for Your Law Firm
A logo is an essential part of any company’s brand. Many times attorneys overlook the importance of this graphic, seeing it only as a fancy graphic on the firm’s business cards and letterhead when, in reality, a professional logo can be representative of a practice’s expertise, commitment to excellence or a reinforcement of their dedication to their clients. If your firm is working to develop a logo in the year ahead, consider the following pointers...
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5 Things You Can’t Afford Not to Include in Your Online Marketing Efforts
Ask most marketing experts what you need to do to build a powerful online presence for your firm, and you’re likely to get a long list of expensive, time-consuming to-dos. In this post, we narrow down the focus a bit, taking a closer look at five strategies you can’t afford not to do...
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Virtual Networking Groups: Effectively Connecting & Engaging Online
Local breakfast meetings or cocktail hours at your local bar association are invaluable business development tools that facilitate face to face interaction among like minded professionals. There is no replacement for good ol’ fashion networking, but with social networks like Google+ and LinkedIn, you can continue to stay connected, and meet new professionals in your field even when your busy schedule doesn’t permit many events out of the office.
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Holiday E-Blasts: Tips to give your e-greeting a personal touch
More companies are ditching paper mailings for the holidays, opting instead to send their warm wishes via email. Many digital advocates argue that this form of outreach is less expensive, less time-consuming and better for the environment. If you have yet to plan for your holiday mailing, you may want to consider sending an e-blast with your warm holiday wishes to colleagues and friends.
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Calling All Lovers of Great Website Design!
If you frequently visit our blog, it’s no secret that we’re fanatical about great attorney website design. That doesn’t just mean captivating graphics but also smart content, a user-friendly layout and integrated tools for maximum visitor engagement. Over the past few weeks, we have been hard at work developing and launching websites that feature all of these critical elements for success.
Calling All Lovers of Great Website Design! Read More