Each day, however, we receive dozens of questions from law firms about domain names. Today, we tackle some of the most common questions that we are asked during the website development process.
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Google Rolls Out Another Big Update
Each year, Google makes hundreds of algorithm updates, many of which go undetected and have a relatively minor impact on a very small number of sites. In the past few weeks, however, Google rolled out Penguin 3.0 which was both a data refresh and an algorithm update; this update is expected to have impacted a much larger number of sites across the globe. Much like the earlier versions of Penguin, this update looks to further penalize sites with spammy backlinks.
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Email Addresses on Your Firm’s Website
Most law practices build websites to be found by prospective clients and generate new leads. With these firms, the main objective is to encourage site visitors to make contact (and come in for a consultation) so naturally they take great efforts to bold the telephone number and prominently display a contact form. We are often asked whether attorneys should also include their email addresses on their respective websites, after all, isn’t that the ultimate sign of accessibility? Our stance has always been no, but in the wake of increased malware email campaigns, our response to that question is a resounding NO.
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Could Your Law Practice’s Site be Deindexed?
Many attorneys invest thousands of dollars in search engine optimization (SEO) campaigns in an attempt to improve their ranking in the search engine results and increase their firms’ visibility on the web. On several occasions, we’ve written about black hat techniques that are often employed by SEO consultants; while these strategies may produce quick results, once they are discovered by the search engines, the consequences can be devastating to a firm’s online presence resulting in the ultimate penalty – having your website deindexed.
Could Your Law Practice’s Site be Deindexed? Read More
New Top Level Domains Are Coming. Should Your Firm Care?
Last year, the Internet Corporation for Assigned Names and Numbers (ICANN) announced nearly 1,300 new Top Level Domains that are being released throughout 2014. In the world of online marketing, there has been much discussion surrounding these new internet properties and how they will impact websites and SEO.
New Top Level Domains Are Coming. Should Your Firm Care? Read More
Are Your Contact Forms Keeping Visitors from Contacting You?
We often hear from attorneys who have a significant number of visitors to their websites but fail to get a steady number of contact inquiries through the site each month. If you’re one of these attorneys, you may painstakingly analyze your Analytics data, carefully re-read each page to ensure there are no offensive typos and even contemplate whether your attorney profile photo is scaring them away. One component that is often overlooked by law firms during this review is the contact forms throughout the website.
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Why Your Click Here Links Are Cringeworthy
This year, the World Wide Web turns 25 years old! In the quarter of a century since its launch, it has become a staple in households and businesses across the country, and web users are more sophisticated than ever. Despite these advances, far too many website administrators continue to employ “click here” as the anchor text for their links. If you’re one of the many attorneys who do this, it’s time to reconsider your linking strategy. Here’s why: visitors to your website understand that hyperlinked text (indicated by blue underlined text and cursor that changes to a hand when hovered over) is to be clicked on; don’t insult their intelligence by stating the obvious.
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Success Is in the Details
Over the past decade, there have been thousands of articles written on what makes an effective attorney website. These articles stress the importance of a professional design, well-written attorney profiles and high quality pages detailing your areas of practice; what they often fail to highlight, however, are the minor details which can make a world of difference to prospective clients.
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Hosting a Seminar?
Firms often host free seminars as a way to share their expertise with the community and connect with prospective clients. While attorneys spend a great deal of time fining tuning their talking points and Power Point presentations, they very often overlook the steps needed following the event – the almighty follow-up. If you’re hosting an event, consider the following connection tools which will help to create a relationship on the day of the seminar and long after it’s over.
Hosting a Seminar? Read More
What Are Your Website Visitors Really Looking For?
With major advances in technology, marketers have more resources and data at their fingertips than ever before. Google Analytics is one of the great tools allowing webmasters to better understand visitor behavior and improve their websites to increase traffic and shift behavior patterns.
What Are Your Website Visitors Really Looking For? Read More