Larger law firms usually have CMOs, business analysts and a team of accountants who are the numbers people. Unfortunately, solo practitioners and small firms usually don’t have this luxury, and in addition to practicing law, attorneys in these boutique practices must also double as business development experts.
Do you know the answers to these important marketing questions? Read More
Pro-tip: Formatting Content on Your Firm’s Website
Over the past few years, as a number of open-source platforms like WordPress have become more popular, the use of content management systems (CMS) has become more prevalent in the legal industry. This software varies greatly in terms of capability; some are very basic allowing website owners to simply edit a few core pages while others give a webmaster full management capabilities with the option to add or delete pages and even do more advanced tasks like manage upcoming events or an e-newsletter distribution list.
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Everything, and we mean everything, should link back to your site
Recently one of our clients subscribed to a third party e-newsletter service for elder law attorneys. The service provides practice-area specific content for its clients and sends out branded e-newsletters to the firm’s contacts. There were a number of links within the body of the e-newsletter encouraging the recipient to read more.
Everything, and we mean everything, should link back to your site Read More
The Plight of an “Eh” Website
Each year, members of the Omnizant team attend a number of legal conferences around the country. Regardless of whether the event is for a local bar association or national professional organization, the members share similar concerns and hesitations when it comes to marketing. In meeting new attorneys, we always ask whether or not they have websites. Since we started, the number of attorneys who say “yes” has certainly increased but the indifference or dissatisfaction when it comes to those existing websites seems to have remained rather consistent.
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Call Tracking and Your Firm’s Website
When we ask attorneys how many calls they receive each month from visitors to their websites, the large majority are quick to reply that they’re not certain. This lack of information is in many ways understandable, albeit problematic if you really want to measure your site’s ROI. Of course, you can train your receptionist to ask each caller but that system can be susceptible to human error. Even when your receptionist is sure to ask the question of the individual on the other end of the line, callers often fail to answer this question accurately.
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Marketing Lessons Relearned
As a digital marketing agency, it’s not often that we’re challenged with a marketing project that really pushes us outside our comfort zone. On a daily basis, we design great websites, implement killer SEO campaigns and make some mean logos, and while each project presents its own unique challenges, marketing basics and our unique experience allows us to bring real value, and peace of mind, to each one.
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The Key Elements of Animation
If you take a trip around the web, and visit the websites of companies, organizations and even government entities, you’ll find that many contain animation. Simply defined, animation is a simulation of movement created by a series of rotating photos or frames. For many years, web animation was largely synonymous with Flash (it was created using Adobe’s Flash Animation software). However, HTML5 animation is now the prevailing technology allowing animation to be experienced across all devices.
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Under Construction Pages on Your Firm’s Site
In your time on the web, you’ve undoubtedly stumbled across an “under construction” page. All too often, these place holders include a generic message to visitors to “check back soon” along with a photo of a construction cone or a stick figure in a hard hat. While some of these graphics may be cute, these templates don’t help the visitor learn a thing about your practice.
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Should I Put My Firm’s Videos on YouTube?
As billions of internet users continue to consume video content every day, YouTube presents law firms with a powerful platform to connect with potential clients.
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Did Your Site Get a D? The Dangers of Automated Website Graders
Every so often, we get a panicked call from one of the attorneys we work with. Our client has been contacted by an online marketing company who ran his site through their “industry leading website grader” and his site got a failing grade of a D. As you can imagine, our response is one of less concern and reassurance that the site is not in any way a failure. After all, we’ve been doing this for years and we know how to develop an effective website. So what’s the deal with these automated website graders?
Did Your Site Get a D? The Dangers of Automated Website Graders Read More