Legal Marketing & Web Design Blog

Person on a tablet and laptop
Technology
A Few of Our Favorite Things
We often hear from legal professionals who are “too busy chopping wood to sharpen the axe.” That is they spend so much time working in their practices (juggling demanding client matters) that they don’t work on their practices. Marketing professionals can also fall victim to this pattern if they’re not careful. At Zola Creative, our team is dedicated to continually strengthening their knowledge of digital marketing best practices and leveraging industry-leading tools that will help increase our clients' visibility and generate more business.
Read More
woman who is hearing impaired looking at her computer
Website Design
Website Accessibility Principle #4: Robust
Several weeks ago, in our continued exploration of web accessibility best practices, we shared an overview of the understandable principle. Today, in part four of our series, we’re exploring the final principle of the WCAG 2.0: robust.
Read More

senior man looking at his tablet
Website Design
Website Accessibility Principle #3: Understandable
According to Seyfarth Shaw, a Chicago-based law firm, the first half of 2019 saw a 12% increase in ADA Title III lawsuits filed in federal court. Many experts have warned that this number will continue to rise in the coming months.
Read More
Legal Marketing
Are You Leveraging LinkedIn?
With over 660 million users in more than 200 countries, LinkedIn is undoubtedly the leading social networking site for professionals. Despite its popularity, we regularly hear from attorneys who aren’t quite sure how to foster engagement on the platform and leverage it for referrals.
Read More

scrolling through a smartphone
Website Design
Website Accessibility Principle #2: Operable
Web accessibility has made headlines in recent months with a number of senators calling for additional clarification of website accessibility requirements from the DOJ. While the future around web accessibility regulation remains uncertain, it's important that business owners understand prevailing standards. We're exploring these considerations in a series of blog posts where we tackle the four key principles of the WCAG 2.0.
Read More
two people shaking hands making a referral deal
Legal Marketing
Cultivate the Best Referrals Possible: Focus on Clients First
Lawyers struggle with cultivating and nurturing relationships with clients to broaden their network. There is significant fear and lack of confidence over not fully grasping the client attraction process, and a process it is. Too often, we see lawyer clients frustrated that while their efforts are unabated, their client generation is minimal.
Read More

Google Search Console
Technology
Improving Your Firm’s Online Visibility with Google Search Console
Google Search Console is a free service that allows website owners to learn more about their site’s visibility in Google results, see certain aspects of the site from Google’s perspective, and communicate directly with the search engine.
Read More
man and woman looking at a computer screen
Website Design
Website Accessibility Principle #1: Perceivable
Several weeks ago, we explored the evolution of the American with Disabilities Act (ADA) and the application of this law to internet properties. While formal guidelines have yet to be issued by the Department of Justice (DOJ), the Web Content Accessibility Guidelines (WCAG) 2.0 have emerged as the standard for developing accessible web properties and should be referenced in the design and development process.
Read More

typing on braille keyboard
Website Design
Does my law firm’s website have to be ADA compliant? Part I
Earlier this year, Domino’s Pizza made headlines when the Ninth Circuit Court of Appeals ruled that the fast food chain’s website, used for online ordering and coupon acquisition, must comply with the American with Disabilities Act (ADA).
Read More