Legal Marketing & Web Design Blog

When you were in law school, you might not have thought about the need to market when you became an attorney. However, once you started practicing, the reality set in that in order to be a lawyer, you need clients, and gaining new clients requires marketing your practice. Time available to market may be in […]

The legal world is a competitive place. If you’re not proactively taking steps to enhance your firm’s online marketing, then the chances are you will be left behind. While you don’t have to exhaust every possible avenue for promoting your firm online, there are certain things that are non-negotiable. Some are easy to do yourself, […]

Many law firms have a number of forms on their websites. These forms may be for new contact inquiries, to request a free white paper, register for an upcoming seminar or schedule an initial consultation. Whatever the reason for the forms, the main goal is to have visitors engage with your firm by completing them. […]

Your website is a visual representation of your law firm and as such, you always want to put your best foot forward. This means keeping your legal website as up to date as possible. Did you know that websites have a shelf life of about three years? They begin to lose their effectiveness if new […]

On March 8th, many people in the world of SEO, from account executives to the “do it yourselfers”, noticed something weird going on with their website’s analytics. Keyword rankings were unexpectedly dropping and overall traffic was significantly down, which led many to suspect Google had rolled out an unannounced algorithm update. As many internet people […]

As you probably are aware,  blogs have become increasingly popular as a medium through which individuals can communicate their thoughts on a wide array of issues. When utilized correctly, your law blog can help you attract new clients, keep you connected to current clients, establish you as an authority in your respective areas of practice […]

You’re constantly looking for new ways to market your firm and gain new clients. You’ve spent a tremendous amount of time designing your website to perfectly describe your practice in a way that speaks to your prospective clients, but the phone isn’t ringing. The truth is, if your website is not listed on the first […]

Securing the perfect office space for your firm can be difficult to achieve, especially when your wallet is involved. Renting office space can be a costly proposition which is why many firms are exploring shared, or co-working, office spaces as a more cost-effective solution. If your firm is considering this option, there are four factors […]

Attorney biographies are arguably the most important piece of your law firm’s website. Prospective clients visiting your website will look for information about your practice areas and the location of your office, ultimately wanting to know about how you, and any other members of your firm that they might come into contact with, are qualified […]

The objective of a well-designed content marketing strategy for a practicing attorney is to attract new clients. Given the inherent competitive pressures of the legal industry, it is essential to attract an audience by creating thought leadership content. Put simply, this is information that displays the talent and expertise of your team in the form […]