Legal Marketing & Web Design Blog

Friday, June 15, 2018

Online Marketing Success: A Primer for Practicing Attorneys

In the 12 years Zola Media has been developing digital marketing strategies for the legal community, I’ve encountered countless perspectives from thousands of clients on the value of online marketing. First, those who have integrated the web into their practice are laser-focused on building an online presence to attract clients and achieve financial success. Then, […]


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Tuesday, April 17, 2018

Is Your Website Tax Deductible?

With tax season upon us, you might be wondering what deductions you can add to your business. You might be aware of the standard deductions like company vehicles, salaries, contract laborers, supplies, and others but did you know the cost of your website may also apply to your deductions? The IRS has not given any […]


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Friday, April 13, 2018

Why is Securing your Website Important?

In recent years, web browsers like Google Chrome, FireFox, and Internet Explorer have been cracking down on cyber security, including identifying websites that are not secure. Web browsers have begun warning users when the website they are visiting is not secure. Google Chrome has also started redirecting users to a warning page before they enter […]


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Wednesday, April 4, 2018

Learning About 404s on “404 Day”

Have you ever clicked a link from somewhere and brought to a page that doesn’t exist? It can be really frustrating especially if you are interested in the information that should hypothetically be on that page. So what exactly is going on? Why does this happen? How can you as a website owner prevent it […]


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Thursday, November 9, 2017

Developing an Effective Top of Mind Marketing Campaign

When someone is asked if they know a good lawyer, you want your name to be the first one that comes to mind. This is the focus of a “top of mind” marketing campaign. To do this effectively, you need strategies that will leave lasting impressions on your current and potential clients that make your […]


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Monday, September 18, 2017

Securing Your Law Firm’s Website Can No Longer Wait

With the upcoming October update of Google’s popular Chrome browser, there will be a major change in the way sites without a secure certificate (SSL/TLS) are treated. New security warnings will be added to pages collecting user data over http and all http pages viewed in incognito mode. Google’s Commitment to HTTPS For those that may […]


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Tuesday, September 12, 2017

Zola Creative Wins Two Awards for Legal Website Development

We are very excited to announce that two of our law firm websites have won 2017 WebAwards awarded by the Web Marketing Association. Michael LoGiudice, LLP, a NY personal injury law firm received the 2017 Outstanding Achievement in Website Development Award. Valiente Law, a FL criminal law, family law and personal injury law firm was awarded the […]


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Wednesday, September 6, 2017

Why You Should Use Professionals Who Know Legal to Develop and Host Your Website

Did you know that more than 38% of legal consumers use the internet to find an attorney? Or that most consumers vet attorneys by looking at their website, online reviews and other information available on the web? Your firm’s website and online presence have a direct impact on how your firm is perceived by prospective […]


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Tuesday, August 15, 2017

Do You Know the Answers to These 6 Marketing Questions? You Should.

When you were in law school, you might not have thought about the need to market when you became an attorney. However, once you started practicing, the reality set in that in order to be a lawyer, you need clients, and gaining new clients requires marketing your practice. Time available to market may be in […]


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Wednesday, July 12, 2017

5 Things You Can’t Afford to Omit From Your Online Marketing Efforts

The legal world is a competitive place. If you’re not proactively taking steps to enhance your firm’s online marketing, then the chances are you will be left behind. While you don’t have to exhaust every possible avenue for promoting your firm online, there are certain things that are non-negotiable. Some are easy to do yourself, […]


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