How Often Should I Redesign My Website?
The internet is often the first place people go when looking for legal services. Appearances count, and you don’t want their first impression of your firm to be outdated photos, incorrect information, and broken links. It is integral to the growth of your firm to make sure your website is up to date, so that begs the question: how often should you redesign your website?
The short answer: it depends. Although some designers and developers recommend every 2-3 years, every firm is different and developments in technology, along with each firm’s specific needs, will dictate what timeline is appropriate to keep your website modern and updated. For example, compliance with the Americans with Disabilities Act (ADA) has necessitated certain changes to make sure sites are accessible and understandable to individuals using assistive technologies. This, along with SSL and mobile first indexing, are all technological considerations that require website updates or redesigns. So while there isn’t really a straight answer, there are some things to consider in determining if it’s time to initiate a redesign and modernize your website.
Every year, UI/UX experts identify new elements and tools that make it easier for users to navigate a website. With that new research, it is important that your firm’s site reflects those updates and ultimately delivers a better experience for visitors. Additionally, tech compatibility is key to making your website functional and visible across all platforms. To maintain a modern online presence, make sure your website is responsive across different types of devices and softwares (Windows, iOS, tablets, mobile devices, etc.). The harder it is to navigate through a site, the more likely a potential client will get turned off and continue their search for another attorney, which in turn is a loss of business.
Keep It Functional
In order to have a site that is modernized, everything must be functional. This means no broken links or glitching components. Contact forms, buttons, and unique features (such as newsletter subscription buttons, ebook links, etc.) should all have the correct redirect links and not lead to error pages. If these call to action components do not function as they should, it might be time for a design.
Determine Your Goals
Your firm’s website is a powerful marketing tool and it should ultimately be designed to meet your firm’s business goals. Start by asking questions like “what is the purpose of my site?” and “what are my firm’s goals?” Whether you want to convert traffic, have it serve as a source of information, or help people access legal counsel, if your site is not reaching your goals then this also may signal the time for a redesign.
Companies and law firms are always growing and adapting, you want your site to reflect those changes. If it’s not reflecting the current state of the firm, the site needs to be updated to show the ways in which it has adapted to fit the needs of clients. Branding needs to be consistent and cohesive.
While each firm’s needs and goals are different, it is still imperative to have your website reflect them. By redesigning your website, you are ensuring that clients will gain insight into what your firm can offer them and keep up with the ever-changing digital landscape.