Wednesday, July 25, 2018
In recent years, web browsers like Google Chrome, FireFox, and Internet Explorer have been cracking down on cyber security, including identifying websites that are not secure. Web browsers have begun warning users when the website they are visiting is not secure. Google Chrome has also started redirecting users to a warning page before they enter a website that is not secure.
An unsecure website can hurt your website’s performance, and subsequently your business, in more ways than one. According to HubSpot Research, consumers and site visitors hesitate purchasing items from websites that are not secure. Their research also states that 82% of survey participants would leave a site if it was not secure. As the goal for your website should be visitor retention, this is not a good sign. When a visitor quickly leaves your page without interacting with your site, such as filling out a contact form, it contributes to the site’s bounce rate. Higher bounce rates mean visitors left without interacting with the site, leading to lower conversion rates in your site’s analytics reports. Conversely, a lower bounce rates mean higher conversion rates.
There’s an old saying in business, that the first step to making a sale is getting someone in the door. The same ideology can be applied to your website. If your website is unsecure, customers will turn away at the door. A secure website will ensure visitors pass the threshold.
Here are just a few benefits to securing your website:
Take a moment to check if your website is secured or not. Visit your homepage and look at the left hand corner of the URL box. If your site is secure, you should see a green padlock with the word “Secure” next to it. If it’s not secure, you will find a grey “i” icon with the label “Not secure” next to it.
One of our favorite tools for diagnosing site security is “whynopadlock.” The site can help you identify pages on your website that are not secured and detail if there are any broken links or assets such as photo files or video links that are not secure. You can use this information and to fix any errors you encounter.
Securing your website is one of the many things you can do to enhance your website’s performance. If you are having trouble obtaining an SSL certificate, or need any more information on site security, our team of specialists at Zola Media can help. Feel free to contact us via our contact form or call 877.284.4406 for more information about the services we offer.