Attorney biographies are arguably the most important piece of your law firm’s website. Prospective clients visiting your website will look for information about your practice areas and the location of your office, ultimately wanting to know about how you, and any other members of your firm that they might come into contact with, are qualified to represent them.
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Month: October 2016
Thought Leadership Content: Setting Your Practice Apart
The objective of a well-designed content marketing strategy for a practicing attorney is to attract new clients. Given the inherent competitive pressures of the legal industry, it is essential to attract an audience by creating thought leadership content. Put simply, this is information that displays the talent and expertise of your team in the form of distinctive practice area summaries, timely blog posts and compelling videos. In short, by establishing your firm and its attorneys as thought leaders, you can maximize the impact of your content.
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