Legal Marketing

The Importance of a Mobile Website

What is a mobile-optimized site and why do I need it? Mobile Optimization is essential for every website. Many more people are starting to use mobile devices to browse the web, so we need to ensure that website designs are reformatted to fit mobile screens. Google and other search engines are now placing a high amount of importance on mobile sites, including their speed and functionality.
The Importance of a Mobile Website Read More
Analytics

3 Keys to Better Understanding the Value of Your Search Marketing Campaign

With the sky-high cost of clicks for legal search terms, launching and maintaining a paid search campaign can be intimidating. One of the most common questions I am asked is how attorneys can better measure the return on investment (ROI) of their campaigns. While goals may vary, lead generation most often tops the list. Given that focus, here are three important steps to help you better gauge the ROI of your paid search campaign.
3 Keys to Better Understanding the Value of Your Search Marketing Campaign Read More