Legal Marketing & Web Design Blog

Thursday, September 24, 2015

Google’s Agency Day in NYC!

Last week, several members of the Zola Creative team attended Agency Day hosted by Google. This exclusive event invites a number of select Google Partners to join members of the search engine’s Account Strategy team for a day of education and networking.  Along the way we learned quite a few fun facts and helpful tidbits that we wanted to share with you:

  • Did you know that Google’s original name was “Backrub”?
  • People are searching their phones for everything these days.   These are now referred to as “Micro Moments.” Micro Moments include:
    • I want to know moments – general questions
    • I want to go moments – searching for places – travel, google maps, directions
    • I want to do moments – restaurants, gyms, movies
    • I want to buy moments – where to buy sneakers, etc

All of these micro moments are in fact macro. 

  • There are over three billion searches done on Google in a month.
  • In your formula for success, remember ROV which stands for Risk, Originality and Virtuosity.
  • 42% of online shoppers use video as part of their pre-purchase research.

Want to learn more about the ins and outs of search engine optimization and expanding your web presence? Give us a call. As a Certified Google Partner, you can be certain that you are working with a group of trusted and experienced search professionals.